Dawn of AI Marketing 🦾 #33 - The Future of SEO

SEO is still one of the most effective channels in B2B marketing, but since LLMs are becoming more mainstream, we ought to look into Generative AI Chat Ads.

While Google and OpenAI chose the no-ads route, thank God 🙏!

Microsoft took the advertising route with its LLM, and they are thinking about the future by onboarding media giants and going for Gen Z.

Leading media companies, including ESPN, The Sun, Cosmopolitan, Men's Health magazine UK, and The Independent, are among the 90+ publishers already leveraging Direqt to power their chat experiences and reach over 270 million users through Direqt’s chatbot discovery network.

Direqt’s users today are:

• >80% mobile, 53% men, 47% women
• 57% of the audience is 34 or younger
• 25% of the audience is Gen-Z

If you are as interested as me in how this works, join me at their webinar 👇

Embracing AI: Empowering growth for businesses of all sizes

(May 15, 2024, 5:00 PM (Europe/Amsterdam)

The Future Is Here 🔮

Amazon audio ads enable brands to engage audiences on devices like desktops, mobiles, and smart speakers across platforms such as Amazon Music and Amazon Publisher Services, including interactive ads on Amazon and third-party Alexa-enabled devices that allow listeners to interact through voice commands for actions like shopping or setting reminders.

Meta AI advertising leverages automation and AI to enhance digital ad campaigns, increasing efficiency and improving performance metrics such as a 32% increase in return on ad spend. These tools enable scalable and cost-effective strategies, helping businesses reach more qualified leads and boost conversions. Learn more by taking their 30-minute course.

Augmented Reality (AR) advertising is utilized in the beauty and home decor industries. The "Try On" feature on Pinterest employs AR technology, allowing users to virtually try on products discovered through the Pinterest app using the Pinterest Lens feature.

Starting Questions 🚀

1) Can I afford to take the risk to try out new ad types because the potential gains lower cost per acquisition, since you have less competition, outweigh the cons, and take more time to get right since there are no best practices yet?

2. Do I have the necessary time and learning mindset to do this?

3. Would you happen to have the technical know-how to build more advanced ads?

4. Is my audience Gen Z, or should I already start targeting them?

You should be good to go if you have interns willing to learn or some technical people willing to build creative assets.

Today, I have a Linkedin Live with Fabian Maume:

• Has launched 60 Producthunt Launches, of which multiple got the #1 spot of the day.
• CMO at WarmBox, Fractional CMO at Trinity, and Founder of Tetriz, he has been involved in growth hacking since 2017, working with clients like Quora.
• Come to our LinkedIn Live.📍Online🗓️ Wednesday, 1 of May⏰ 12:15- 1235
• Eat well and get smart!