Dawn

Since childhood, music has been a guiding light, a constant source of positivity and inspiration. The allure of musicians, with their seemingly divine presence on stage, captivated me, making them appear larger-than-life. Music offered me solace and a sense of connection, making me feel understood in a way nothing else could.

My deep-seated passion for music significantly shaped me, yet it was my extensive involvement with technology that paved the way for me to co-found Human, a creative agency, alongside John Weiss in 2013. This venture was an embodiment of my dedication to innovation and creativity across various mediums.

As I ventured into the realm of music production alongside my role as CEO, my dual career was marked by a relentless pursuit of my passions, culminating in nearly a decade of hard work and dedication. It was during this period that I confronted a glaring issue within the music industry. Collaborating with prominent artists, some of whom I had long admired, revealed the harsh reality of streaming services' compensation models. Despite the global accessibility and popularity of streaming, the financial returns for artists were minimal, highlighting a systemic issue where fairness in compensation seemed a distant dream.

In 2023, an innovative solution sparked in my mind, driven by the potential of web3 technology. This idea was not about embracing the trending NFT market, which, despite its growth, remained inaccessible to many due to its technical barriers. Instead, I envisioned a model that retained the ease and familiarity of existing platforms for both fans and artists, yet offered a fairer distribution of wealth.

This vision led to the creation of Dawn, a venture born out of a profound desire to make a difference in the music industry. My goal was to ensure that artists, especially those with undiscovered talents, could earn a sustainable living from their art. Unaffiliated represents a commitment to leveraging my background in technology, business, and my passion for music to address the inequities within the industry. It is a testament to the belief that music, which has given so much to so many, deserves a system that rewards its creators justly.