Day 3: Drive Traffic from Blog to Social Media (and Vice Versa)

Welcome to Day 3 of your 5-day series on mastering content automation and scaling your coaching business! Today, we’re focusing on driving traffic between your blog and social media platforms, a key strategy for building a thriving, engaged audience.

By connecting these platforms, you can increase your reach, boost engagement, and drive more traffic to your website—without creating new content from scratch.

Table of Contents

1. Why Cross-Platform Traffic is Crucial
2. Step 1: Leverage Your Blog Content on Social Media Snippets, Quotes, and Teasers How to Use Stories to Drive Traffic
3. Step 2: Use Social Media to Spark Blog Content Ideas Polls, Surveys, and Engagement Posts
4. Step 3: Cross-Promote Your Blog and Social Media Teaser Series, Hashtags, and Repurposing Content
5. Step 4: Integrate Calls to Action (CTAs)
6. Bonus Tip: Track Your Traffic and Optimize

Why Cross-Platform Traffic is a Game-Changer

Driving traffic from your blog to social media (and vice versa) helps you maximize the value of your content and reach a wider audience. It’s about creating a seamless flow of content that encourages your followers to explore more of what you offer—whether that’s reading your latest blog post, following you on social media, or signing up for your newsletter. The more touch points you have with your audience, the more likely they are to engage with your brand and ultimately convert into clients.

Step 1: Leverage Your Blog Content on Social Media

Your blog is packed with valuable insights, but most of your followers may not visit your blog regularly. That’s why it's essential to share snippets, quotes, and teasers from your blog posts on social media. Here's how to make it work:

Snippets & Key Takeaways

Break down your blog post into bite-sized, shareable pieces. Select a powerful quote or a key takeaway and share it as a post on social media.

Teasers & Questions

Use a compelling question or a teaser from your blog to spark curiosity. For example, "Ever wonder why most content strategies fail? Check out this post to find out!" Include a link to your blog post for more details.

Share Your Blog Link in the Post

Always add a link to your blog post in the caption or in the bio of your social media profiles. This makes it easy for followers to click through to read the full article.

Repurpose Blog Posts for Stories

Use Instagram or Facebook Stories to share snippets of your blog content, along with a “swipe up” link to drive traffic directly to your blog.

👉 Pro Tip: Don’t just share blog links. Create value-packed social media posts that give a taste of your blog content, encouraging your followers to click through for the full experience.

Step 2: Use Social Media to Spark Blog Content Ideas

One of the best ways to ensure that your blog content resonates with your audience is by engaging with them on social media. Use social media as a listening tool to understand what topics your audience is interested in. Here’s how:

Polls & Surveys

Use polls on Instagram Stories, LinkedIn, or Facebook to ask your followers what they want to learn about. Use their responses to inspire blog topics.

Engagement Posts

Post questions, discussion prompts, or challenges that tie back to your blog topics. For example, if you’ve written a blog post about content strategy, ask your followers what their biggest content struggles are and create a blog post addressing their pain points.

Monitor Comments and DMs

Look for recurring questions or comments on your social media posts. If many people are asking about the same thing, create a blog post to answer their questions in-depth.

Step 3: Use Cross-Promotions to Increase Visibility

When you create content that spans multiple platforms, don’t be afraid to cross-promote. Here’s how to do it effectively:

Create a Social Media “Teaser” Series

Before you publish a new blog post, build anticipation with a series of posts leading up to the launch. For example, share insights or behind-the-scenes glimpses of your blog post process, and encourage your audience to visit your blog for the full story.

Leverage Hashtags & Keywords

Use relevant hashtags on social media that relate to your blog post topic to increase visibility. For example, if your blog is about time management for coaches, use hashtags like #TimeManagement #CoachingTips or #ProductivityHacks to reach a broader audience.

Repurpose Blog Posts into Social Media Series

If you’ve written a long-form blog post, consider breaking it into a multi-part series on your social media. Each part can link back to the original blog post for more in-depth reading.

👉 Action Tip: Go through your latest blog post and choose 3 key takeaways to share on your social media platforms. Include a link to the full article in your posts to drive traffic to your blog.

Step 4: Integrate Calls to Action (CTAs)

Encourage your audience to take action on both your blog and social media. Every piece of content you create should have a clear call to action, whether that’s visiting your blog, following you on social media, or signing up for your newsletter. Here are a few ideas:

On Your Blog

Add social sharing buttons so readers can easily share your post on their social media. Include a CTA at the end of each blog post encouraging readers to follow you on social media for more updates.

On Social Media

Include a CTA to visit your blog for more detailed information. For example, “Want more tips like this? Head to my blog for the full article!”

Bonus Tip: Track Your Traffic

Once you’ve set up your cross-platform traffic strategy, it's important to track its effectiveness. Use tools like Google Analytics to monitor how much traffic is coming from social media to your blog. Adjust your strategy based on which platforms and content types are driving the most engagement.

Next Steps for Day 3:

1. Repurpose Your Latest Blog Post: Share snippets, quotes, or key insights on your social media platforms today. Make sure to include a link back to your blog post.
2. Create a Social Media Poll or Question: Ask your followers a question related to a topic you’ve covered (or are about to cover) in your blog. Use their answers to inspire your next piece of content.
3. Cross-Promote Your Content: Make a plan to promote your next blog post on social media, using teasers, stories, and hashtags to increase visibility.

By the end of today, you’ll be driving traffic from your blog to your social media platforms and vice versa—growing your audience and boosting engagement without creating more content from scratch.

Tomorrow, we’ll dive into maximizing content distribution with automation tools, so stay tuned!

👉 Want faster results? Book a FREE consultation with me today, and let’s work together to remove any roadblocks and accelerate your content automation journey.

Frequently Asked Questions (FAQ)

1. Why is driving traffic between my blog and social media important? Driving traffic between your blog and social media platforms helps you maximize the value of your content. By cross-promoting, you can increase engagement on both your blog and social media, attract a larger audience, and encourage followers to explore more of your content. This also helps you stay top of mind and creates a cohesive content experience across different channels.
2. How do I create compelling snippets from my blog for social media? When creating snippets for social media, focus on the most valuable and engaging parts of your blog. This could be:
3. How often should I post snippets from my blog on social media? Consistency is key! Aim to post at least 2-3 snippets per blog post. You can share:
4. What if my audience isn’t engaging with the blog posts I share on social media? If your audience isn’t engaging, try testing different types of content:

Instead of just “Read the full post,” try something like “What do you think about this idea? Share your thoughts below!”

If you have more questions, feel free to reach out to me on LinkedIn or book a FREE consultation to discuss how you can optimize your content strategy and drive traffic more effectively!

Stay tuned for tomorrow’s lesson, where we’ll discuss how to automate your content distribution!