The Death of Sales
"In the near future, salespeople will be fondly remembered as those quaint relics who once held the door open while customers walked themselves out."
Why Customers Are Better at Selling to Themselves.
In the never-ending saga of business, sales has always been the big cheese. Salespeople used to be the superheroes, swooping in to snag customers, keep them happy, and rake in the cash. But now that we've got tech taking over and consumers changing their tunes, it’s time to ask the big question: Do we even need salespeople anymore? With all the newfangled sales strategies and buzzwords flying around—like "consultative selling," "relationship selling," and "solution selling"—maybe it’s time to admit that these might just be dinosaurs, ready to be replaced by sleek algorithms and DIY customer service.
The Overcomplication of Sales Training: Because Why Keep It Simple?
Over the past few decades, the sales industry has turned into a breeding ground for more strategies and visions than anyone asked for. We've gone from "challenger sales" to "spin selling," and let's not forget the golden nuggets like "value-based selling" and "social selling." Each of these methods claims to be the magic ingredient that’ll turn your average Joe Salesman into the next sales superstar. Sales training programs are bursting at the seams with these concepts, all promising to unlock some sort of mythical success.
Are we just making sales way more complicated than it needs to be? Are we so obsessed with creating the "perfect" salesperson that we’re missing the point entirely?
The truth is, consumers today are more independent than ever. Thanks to the internet, they’ve got a world of information at their fingertips, and they’re using it to research, compare, and buy without ever having to deal with a salesperson. And guess what? A lot of them actually prefer it that way. To many, traditional sales interactions feel like nothing more than unwanted interruptions. So, here’s a thought—maybe we’re clinging to an outdated sales model, one that’s slowly but surely being nudged aside by slicker, tech-driven alternatives. But hey, keep piling on those sales techniques—at least it gives us something to do, right?
The Rise of Self-Service 3.0 (Sounds Fancy, Right?)
Welcome to Self-Service 3.0—a shiny new world where customers are in the driver’s seat, steered by algorithms that know what they want before they do. Gone are the days of basic kiosks and clunky online forms. Today’s self-service is powered by AI and machine learning, making it smarter than your average human (or so it claims). These systems anticipate needs, dish out personalized recommendations like they’ve known you your whole life, and make the buying process smoother than a buttered slide.
And here’s the kicker: these algorithms are 1002% better (because, hey, statistics can prove anything) at helping customers by, well, not helping them. Instead of the awkward sales pitch, customers get to browse, compare, and make decisions at their own pace, without anyone breathing down their necks. The result? A more relaxed, enjoyable experience where customers can feel like the masters of their own destiny.
These algorithms are scanning and analyzing data faster than you can say “I’m just browsing,” adjusting their suggestions based on every little thing you do. Preferences? Check. Subtle hints? Got it. That thing you clicked on five minutes ago but didn’t buy? They’re all over it. This level of precision is something no human salesperson could ever hope to match, no matter how many training programs they’ve been through. So, in this brave new world of Self-Service 3.0, who needs humans anyway?
Recommended by LinkedIn
Do We Still Need Salespeople? (Or Are We Just Being Nostalgic?)
With all these fancy self-service platforms doing their thing, you have to wonder: Do we even need salespeople anymore? Is there still a place for the human touch in our slick, digital world? Or are we just stubbornly holding on to some outdated idea of what sales is supposed to be, while the real future of commerce is all about letting customers do everything themselves?
Now, don’t get me wrong—human salespeople bring some pretty cool stuff to the table. Empathy, creativity, the ability to build deep, trusting relationships—these are the things that robots (at least for now) can’t quite replicate. But let’s be real here: do we really need these qualities for every single transaction? For those routine purchases where the customer already knows exactly what they want, a well-designed self-service platform can get the job done faster, more efficiently, and maybe even leave the customer feeling a little bit more empowered.
And let’s not kid ourselves—when it comes to complex sales, these AI-driven platforms are catching up fast. They’re handling tasks that used to need the human touch, and they’re doing it without needing a coffee break or a pep talk. So, are we clinging to salespeople out of necessity, or is it more about nostalgia for a simpler time when a handshake and a smile were all it took to close a deal? It might be time to face the music: the future is self-service, and the salespeople of the world might just need to find a new gig.
The Path Forward (Because Who Needs Salespeople Anyway?)
As we boldly march into the future, perhaps it's time to rethink the role of salespeople in our organizations. Instead of drowning them in yet another round of mind-boggling methodologies—because clearly, "Challenger Sales" and "Solution Selling" weren’t complicated enough—maybe we should just slot them into a broader, tech-driven strategy. You know, let them handle the scraps, like dealing with exceptions, negotiating high-stakes deals, or offering strategic insights that AI hasn’t yet figured out. Let’s give them something to do while the algorithms do the heavy lifting.
Meanwhile, let's pour our energy into perfecting those self-service platforms. After all, nothing says customer-centric like leaving the customer to fend for themselves with an intuitive, responsive interface that never needs a coffee break. The aim here isn't to kick salespeople to the curb—heavens no! We just need to find that perfect balance between humans and machines, where the machines do most of the work and the humans get to bask in the glory of "managing" what’s left over.
In conclusion, while it’s truly awe-inspiring to see the endless parade of visions and strategies designed to mold the "perfect" salesperson, maybe we should consider that we’re rapidly approaching the point where all that training is about as useful as teaching a fish to ride a bicycle. With Self-Service 3.0 and AI algorithms becoming more sophisticated by the day, we might just be on the brink of a new era—one where the customer calls the shots, and salespeople play a charmingly irrelevant supporting role. The future of sales? It might not be about selling at all, but about stepping aside and letting the customer do the work, with or without a human sidekick.
Final Statement.
This text isn't meant to predict the future or even be taken literally. Its purpose is simple: to make you pause, maybe chuckle, but most importantly, to make you think about where we're headed and what we value in the evolving world of sales.Statement.
We live in a digital world, every step is pre programmed, people make the difference. will always be the driver. CodaBox, Clearfacts, Clearnox, Flowin, Zoomit (by Wolters Kluwer)
3moGoed om te weten! Een beetje kort door de bocht however
Hair Business Developer
3moThe Sidekick will be the Education Facilitator…
Imagination serving people and strategy, by creating awareness of possibilities
3moChina heeft een aantal zeer succesvolle e-commerce platformen. Paradoxaal genoeg, volstaat dat niet altijd om door te dringen tot de Chinese markt. Ik citeer Wikipedia: "Unlike in the West, guanxi relationships are almost never established purely through formal meetings but must also include spending time to get to know each other during tea sessions, dinner banquets, or other personal meetings. Essentially, guanxi requires a personal bond before any business relationship can develop." https://en.wikipedia.org/wiki/Guanxi Ook in Europa, worden veel deals nog op restaurant gesloten. Logisch ook: als je een belangrijke aankoop doet, wil je toch een aanspreekpunt? En omgekeerd, als leverancier wil je, mocht er iets fout lopen, toch iemand die de pil wat kan vergulden? En dan heb ik het nog niet over de verkopers die erin slagen om een klant te overtuigen van een nood die die (nog) niet heeft. Die heb je namelijk nodig als je een nieuwe markt wil aanboren. Soms ziet de klant het niet, maar wil hij het wel, in vertrouwen, proberen.
eCommerce/Digital Portfolio Lead at Waters Corporation - IT Director
3moInsightful...good sales folks are good strategic partners ...and not just "salzy" 🤦♂️
Business strategist & talent catalyst | Results-driven leader & entrepreneur | People, animal & nature lover | Proud mother of 3 | Advocate of diversity |
3moThank you for your insights Rik Vera. Compelling. Indeed, (Gen) AI is rapidly changing this world and will also have its impact on Sales. Clearly. Definitely. However, for complex high-value sales that involve multiple stakeholders, sales people will still have a an important role to play. Questioning the buyer in the right way can uncover unexpected needs. Sales people can help the buyer with stakeholder alignment. And trust is obviously very important in high stake sales: as Vik Singh - vp of Microsoft in charge of Copilot - states: "what is really missing today is that current models, to be honest, will not raise their hand to say 'hey I'm not sure, I need help'." That in itself is not very reassuring, is it? And last but not least: we people are still very social animals. We like to speak to real people when we have tough questions to deal with. So, yes I agree that in all that is transactional, AI will take over. But not (yet) in complex sales.