DECODE - August 22, 2024
READS
The Minnesota Star Tribune Relaunches as 'The Heart and Voice of the North' (Little Black Book)
It’s a critical time for journalism. Local newspapers, including The Minnesota Star Tribune, are making big plans for the future of news and transforming to meet their readers’ needs. The Minnesota Star Tribune partnered with Code and Theory for an overhaul on its digital ecosystem and just announced its new name and guiding ethos. “We’re Minnesotans just like our audience, and believe that our state, in an often overlooked and underestimated region of the country, deserves to view itself for what it is: the Heart and Voice of the North," says The Minnesota Star Tribune VP of Communications and Brand Marketing Chris Iles. Read the article.
How to Run Your B2B Social Channels With Ease: A Primer (Medium)
Social media’s humble beginnings presented as a spot for friends and family members to stay connected and build community. Now brands have entered the party to connect with consumers and harness brand love. But for B2B brands, it can be tough to navigate. Code and Theory Director of Creative Strategy and Brand Nicole Dellert shares a primer for running a successful B2B social media platform and driving business growth along the way. Read it now.
Why Creativity at Speed Is Vital for Brands (untalented by UNKNOWN)
Code and Theory Chief Creative Officer Craig Elimeliah and Head of Brand Strategy Stacy Tarver Patterson joined Ollie Scott on UNKNOWN's untalented podcast to discuss why brands should aim for clarity over simplification, what we can expect from the next generation of tech-forward leaders and why creativity at speed matters. "Our business has always been creativity at speed. We create things that have to conduct themselves in culture. Culture is faster than it’s ever been and it’s not getting slower,” says Elimeliah. View it now.
Recommended by LinkedIn
An ‘AI Scientist’ Is Inventing and Running Its Own Experiments (WIRED)
AI is getting a promotion from chatbot to scientist. Researchers from the University of Oxford partnered with startup Sakana AI to develop its first-ever AI scientist at the University of British Columbia lab (UBC). Research papers produced by the AI scientist suggest a compelling concept in training LLMs: If AI programs can learn in an open-ended fashion, by inventing and exploring novel ideas, they might unlock capabilities that extend beyond anything humans have shown them. Read the article.
FAKE FACTS
Contacting my coworker whose vacation emoji is up — very demure, very mindful.
Ford pivots from SUV EVs to TVs: Outfits trucks with DVD players.
MEET
Meet Us at Dreamforce
We're ready for Dreamforce 2024. Come meet us there! We'll have Code and Theory CEO Michael Treff, Global CTO Raj Bhatia and CTO Dave DiCamillo on the ground, ready to talk all things AI, creativity and innovation with you. Let’s connect. Reach out now.