DECODE - January 18, 2024

READS

Dan Gardner’s Top CES Trends, From Healthcare to Gaming (LinkedIn)

What’s in a name? At this year’s CES, Code and Theory’s Dan Gardner noticed that many brands shifted their products’ labeling from “smart” to “AI-powered” — a move presumably inspired by marketing trends. Dan was also struck by the healthcare industry’s transformative, ready-for-market consumer wellness tech and exciting brain-operated tech that may open doors for creative potential and future UX paradigms. Dive deeper here. 

In 2024, It’s Not Only About AI, It’s About Leadership (Medium)

Well done! You’ve made it through the past year and AI hasn’t taken over the human race — yet. Code and Theory's Matthieu Mingasson shares three strategies brands can use right now to create a massive impact in 2024. "This will be the year to adopt a bold, decision-making mindset — the year to get unstuck in your transformation program." Read the article.

Marketers at CES 2024 Predict AI Evolution, Ad Renaissance & More (The Drum)

The future is upon us. This year’s CES was brimming with talk of innovation and anticipation for the year ahead and bold predictions from marketing leaders. Code and Theory’s Amy Carvajal says social responsibility will play a starring role this year. “Audiences will start to care more about credit, compensation and creators, which will cause a tonal shift in how marketing shows up when generative AI is used.” View more predictions. 

REVEALED: The Campaign US 2024 Agency of the Year Shortlist (Campaign US) 

Campaign US revealed its Agency of the Year shortlist, which honors agencies and individuals who demonstrate creative and media excellence, effectiveness and a tendency to consistently outshine their peers across a variety of creative and leadership categories. Code and Theory is a finalist for the Digital Innovation Agency award. Review the list.

The Best Leaders Can’t Be Replaced by AI (Harvard Business Review)

Say it with us for the zillionth time: “AI is not going to take your job.” Harvard Business Review gathered research from the past 10 years, mapping out what it means to be a successful, effective leader. Their findings confirmed that the more human your leadership, the better it will be for your teams, organization and self. Here’s why leaders should leverage the benefits of AI while harnessing their greatest renewable resource — their humanity. Read the article.

FAKE FACTS

All the world's problems were solved at WEF 2024.

Companies sending digital twins to Cannes this year as T&E budgets tighten. 

WATCH

We partnered with Amazon to develop a campaign that would convince entrepreneurs to put their faith in Amazon Ads. We developed and launched “Ads that work as hard as you do” to match the right customers with the right businesses, right away. Explore the work.