DECODE - November 7, 2024

READS

NBC’s Updated ‘Big Board’ Just Made Election Results Easier to Understand (Fast Company)

Election night is the Super Bowl for political reporters, which is why Code and Theory partnered with NBC News to redesign its Big Board to display data with speed (polling data is delivered in seconds) and clarity. The redesign lets NBC customize the Big Board for Steve Kornacki and the other correspondents’ styles. “This tool is meant to be a dance partner,” says Code and Theory Managing Director Ben Berentson. Fast Company shares more about why the Big Board and its data visualizations were all about designing trust. Read the article.

Code and Theory Launches the Government Experience Practice (GX) (Little Black Book)

Who says government digital experiences can’t mirror those of our top consumer brands? This week, Code and Theory launched its Government Experience Practice (GX) to bring digital transformation to the all-important government space. They tapped Dominic Sale, a federal government senior executive with 30 years of industry experience, to lead the charge and help harness Code and Theory’s strategic consulting, technical prowess and user-focused design expertise to modernize government services. “Designing more thoughtful digital experiences is one of the best ways for our government to demonstrate that it cares and to rebuild fragile trust with the public,” says Sale. Learn more. 

Agency Leaders React to Trump Winning Presidency (The Drum) 

The Drum asked agency leaders, in and outside of the US, how they think Trump’s presidency will impact the global economy and the broader marketing sector. Code and Theory Managing Director of GX Practice Dominic Sale says that with the US government’s substantial ongoing operational expenses for digital services and rising demands for cybersecurity funding, priorities likely won’t shift with a new administration. “While this could change, neither party has shown a commitment to cutting or significantly realigning IT budgets in recent decades. The trend has been to spend slightly more each year, largely on the same priorities, regardless of the administration in power.” Read the article. 

Why Warner Bros., Prime Video and Netflix Are All-In on Experiential Marketing (Marketing Brew)

Entertainment companies are bringing movie universes to the real world, and fans are loving it. Ahead of the release of Beetlejuice Beetlejuice, Warner Bros. Discovery (WBD) created an afterlife experience for fans in Los Angeles, and WBD said its success is why these experiences will be a blueprint for future collaborations. Left Field Labs Chief Technology Officer Eric Lee, who has worked on experiential activations including Amazon Prime’s The Boys, says experiential marketing helps fans feel more engaged and connected to the stories. “You spend so much time investing yourself into these worlds and characters. When you actually get to step into that world and engage in that deeper way in person, you really do see that moment of magic that it sparks for people.” Read the article. 

FAKE FACTS

Retailers get a head start by putting out Valentine’s Day merch.

Political attack ads sorely missed.

MEET

We’re Headed to Web Summit

We're heading to Lisbon next week for Web Summit! Join us for panels about AI transformation, where the customer experience is heading and how current events will shape marketing. And let us know if you'll be there! Reach out to Code and Theory’s Brent Buntin, Dan Gardner and Michael Treff or contact us on our site to connect.