A deep dive into dynamic audio! Jack Gillard speaks to AV123
D’you want to turn up the volume on your advertising game with dynamic audio ads?
AV123 - an audiovisual show by Voice123, the largest and most trusted network for voice actors - had a chat with Jack Gillard.
Jack is the creative production manager at A Million Ads (AMA). And in this episode, Jack explains the transformative power of dynamic audio ads to help AV creators produce engaging audio experiences for listeners.
"Dynamic audio is how we tailor our messaging to audiences... we can change the messaging... to make it much more personal to the listener at that moment. It can even match their interests." - Jack Gillard
Listen to the full episode here:
The evolution of dynamic audio advertising
In today’s digital landscape, consumers are bombarded with ads from all directions. And that’s where dynamic audio ads come in! They use programmatic audio advertising, data analytics, and AI algorithms to create personalized advertisements that reduce ad fatigue and build genuine consumer connections. As Jack puts it, "It's more relevant to your moment, to what you're thinking. It can be a more enjoyable experience rather than just being an ad that comes in out of nowhere and changes your mood."
Make dynamic audio ads that WOW!
1. Define your target audiences: Utilize tools like Google Analytics to create detailed buyer personas. Include needs, pain points, age range, occupation, goals, and activities.
2. Identify key data points: Gather and analyze data using Mixpanel or CRM software to understand user engagement and behavior. This will help tailor your ads to your audience.
3. Use sequencing and context: Adjust your ads to match data triggers like location, weather, and time of day. Jack notes that sequencing is about “creating a world that is very similar to listeners... how it will fit into their day-to-day routine.”
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4. Incorporate storytelling: Engage listeners with emotionally compelling stories. Jack shared a dynamic ad example for a dating app: “The first time listeners hear the ad, it’s about a couple's first date; the second is their wedding day; the third is their new family. All coming back with perfect love stories!”
5. Invest in quality voice overs: Voice acting adds a unique touch to your ads. As Jack highlights, "If they're high energy, if it's a sports read, you need more punchy, but if it's a luxury brand, you’ll want to pull back."
Keep in mind:
Dynamic audio ads are game-changers in the advertising world. Ads that speak directly to the listener’s heart (and ears) offer a personalized touch that traditional ads can't match. And finding the right voice to help your ads stay relevant and resonant is as easy as Voice123!
Find top-notch voice actors to bring your audio ads to life!
And don’t forget to subscribe to AV123 on your favorite podcast platform for the latest AV insights!
Until next time, stay connected and dynamic!
Chris
Content Lead at Voice123