#Deinfluence Trends of Influencer Marketing

Over the past year, tons of clients have reached out to me with the same stories:

• Spent $2K monthly for an influencer platform
• Paid $900 for the influencer you chose to make an IG story for you (may or may not even tag you in it) 
• The video the influencer made was never used or sits on your website
• Little to no return on ad spend

I don’t want this to happen to you. The influencer space is getting wonkier now with the trends FROM INFLUENCERS that are focusing on #deinfluence in order to help people see how they are getting paid to promote products. I found this article interesting that they are trying to blow up their own income stream. 

I say all of this because creating your own custom list of influencers (to avoid monthly fees) tends to be a more authentic and tailored marketing approach for your brand than just blindly selecting from networks of influencers. You want to ensure that these influencers make sense for your target audience. Do they speak to your customers? Are they authentic to your customers? Do they provide you with a unique link to speak to your brand? 

This Thursday, I will be teaching you how exactly to understand your customer audience. It will be an interactive class to figure out exactly who you need to speak to and who they want to hear from (is it influencers:).