A Designer and a Marketer Walk into a Room…
The designer feels pretty good— they just created an ad that perfectly blends creativity and brand consistency.
The colors are on point, the fonts are just right, and the overall design is exactly what the brand needs.
They’re ready to show it off.
Meanwhile, the marketer has been working full speed, cranking out ads to meet tight deadlines. But as the designer looks closer at the marketer’s work, their heart sinks a little. The colors are off; don’t even get them started on the fonts. In a nutshell, the brand’s identity is getting lost in the rush to get things done.
We get it—both of them are under pressure.
The marketer needs to deliver results quickly, but the designer can’t help but cringe when the brand assets start to look a little... less like the brand.
How do you keep the designer’s attention to detail and the marketer’s efficiency?
We’ve come up with a “survival kit” for the designer-marketer workflow, and we call it the Brand Kit. ⚙️😉
So, What’s in the Kit?
The Brand Kit is all about making life easier for both designers and marketers.
It’s a tool that keeps your brand assets—logos, colors, fonts, templates—all in one place.
No more hunting down the right file or worrying if the latest version of the logo is being used. Everything is right where you need it, and it’s all on-brand.
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But we didn’t stop there.
The Brand Kit gives you control over who can access specific assets and areas within the platform, ensuring that only the right people use the right materials.
This level of brand control helps your team work quickly without risking off-brand content slipping through. Plus, if you’re juggling multiple projects or clients, you can create a separate brand kit, keeping everything organized and on track.
And when it’s time to share work with clients, you can do so seamlessly without showing all the behind-the-scenes tools.
It’s all about keeping your brand looking sharp and your workflow smooth, ensuring it always looks its best, no matter who’s looking.
In short, the Brand Kit is designed to keep both designers and marketers happy, ensuring that your brand stays consistent, even when the pressure is on.
It’s the perfect way to bridge the gap between creativity and efficiency, helping you create content that meets deadlines and stays true to your brand’s identity.
The best is yet to come—stay tuned as we're up to offering an even more complex ecosystem for on-brand assets powered by AI.
So, let’s make sure the designer and marketer keep things cool in that room—because, with the Brand Kit, teamwork gets a lot easier. 😉
Yours truly,
digital marketer closely working with designers