Did you know that 9 out of 10 ideas will most probably fail?

Did you know that 9 out of 10 ideas will most probably fail?

Creating features nobody needs isn't the reason product teams exist. Yet, it's what commonly happens with many teams.

Take some minutes and reflect on the following questions, please:

  • Is your product roadmap defined based on stakeholders' wishes or based on prioritizing problems customers face?
  • What talks louderopinions or evidence?
  • Do you spend most of your time working on predefined features or uncovering problems customers care about?

The more your questions are to the left, the more product discovery can help you.

The challenge is accepting that most of the ideas will simply fail. It doesn't matter how good you are at execution; many ideas won't create the desired results.

9 out of 10 ideas will fail. The secret is learning to separate bad ideas from good ones as quickly as possible.

I cannot emphasize enough how important it is to invest proper time in uncovering meaningful problems to solve. Sadly, most teams dedicate around 90% of their energy to creating features while barely talking to users. No mystery why many products don't grow fast enough.

You can change this scenario. Let me help you with that.

Last week, I hosted a free webinar talking about Product Discovery. I shared common traps and key elements to transform the scenario. You can benefit from it. Watch my free webinar.

Product discovery done right helps you separate good ideas from bad ones. This empowers you to create value instead of creating something nobody needs.

Over the last few years, I understood the power of Product Discovery. I want more people to benefit from it. I’ve just put together a crash course, two and a half hours, to give you the foundations to apply discovery from today on.

This course aims to cover the following:

  • Clarify what product discovery is and what's not
  • Simplify product discovery
  • Reveal key elements you need to start discovery immediately
  • Teach proven techniques used across industries
  • Present real-life examples of successful product discovery

Do you want to thrive in product management? Then, you've got to master product discovery.

I won't promise you all answers, but I will do my best to help you understand how to benefit from sound techniques and start using them immediately.

Join this course to rock the product world

Adam Thomas

Product Leadership Specialist | Leadership Coach | Educator | Keynotes & Workshops on Product Strategy & AI

2y

Got a whole thing on this called survival metrics - teams tend to be lost on having a language to operationalizing the amount of failure Product teams face - and they become project teams

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💯- it’s about balancing discovery and delivery and knowing how to move between the two. It’s more than just knowing how to do discovery activities, it’s creating a process for moving back and forth between discovery and delivery to achieve outcomes.

Benjamin Tremblay

Senior Principal Engineer @ Constant Contact | Front End Specialist

2y

Product discovery is 100% necessary, but don't forget you win by giving customers what they don't yet know they want. Just giving customers what they ask for will give you a product that looks just like your competition.

Niko Noll

Mission → 1k product teams to experiment weekly 📈 curr: 24/1000

2y

Learned this from the finance field. Funnily enough. Protecting yourself from "loss" in investing is done not by taking *no risk* but by taking *diversified risk*. Making no single experiment too big to fail is key. Look at product discovery on a risk adjusted basis and they will seem cheap AF.

Ire Ogunmokun

Product Management | Product Support

2y

Wasted efforts is painful David Pereira

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