Digital Asset Management (DAM) Software in 2024
Digital asset management (DAM) is becoming critical in this digital age (2024). So critical, that it is now officially part of the martech conversations.
What exactly is DAM you ask?
Think of it this way. You are a product or marketing manager. Sometimes, you work requires you to create article like this and for brand consistency, you ask your company designer to create one for you. Here is the traditional process...
Two months later, you or one of your colleagues need a copy of that design for another project but your designer left the company. If you are lucky, she might have saved the raw file somewhere (e.g. Drive) or company computer but there are better ways to managing your brand digital assets.
As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. And there’s no better way to manage these digital assets than utilising DAM software. A DAM solution provides a wide selection of features and functionalities that provide barriers and assistance for users in maintaining brand consistency across different channels and touchpoints.
How does DAM work?
Asset Management: Your brand/business will be able to store, view and manage all your digital assets within a unified platform which is accessible by any of your team members (or even make public sharing), and most times comes with permissions and other security settings.
Asset Design: An advanced DAM can provide you the option to create and edit your digital assets such as videos and graphics for marketing purpose. This makes it easy to synchronize the whole process of your digital assets.
Asset Library: Taking a step further is the possibility to access thousands of asset materials that your team needs. Think of anytime your marketer needs Innoson Jeep image to use for your ad, then you start googling for the best/high resolution images online. Imagine having a library of assets that provides this.
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Considering you might be a marketing communications department at an Noor Takaful or AfriHealth with unlimited monthly campaign announcement but whose teams are wasting a significant amount of time emailing back and forth to find the right images and videos for marketing and PR.
You might be an small startup who creates hundreds of digital images daily or weekly for product catalogs and with limited team and resources, time is not on your side.
You might be a professional photographer or a creative studio who wants to get to expand their business, deliver a quality client experience for multiple clients, and working on different types of campaigns and projects that involve a regular upload-feedback-tweak cycle.
It is undeniable that for businesses like these looking for efficiency and structured processes, a DAM solution can be all you need to create a better working environment for your team and overall for scaling your business.
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