Digital Content Marketing To Crush Your Content Game.

Introduction

Welcome to the world of content marketing! Whether you're a small business owner, a startup enthusiast, or just someone curious about the power of content, you're in the right place. Content marketing is not just about creating words on a page; it's about creating meaningful connections with your audience.

Understanding Digital Content Marketing: What is Content Marketing?

To put it simply, content marketing is like a smart strategy for making and sharing useful stuff with the right people to get their attention and keep them interested. It's not about hard selling but rather about providing information and solutions that resonate with your potential customers. When you do that through digital medium, it's known as Digital Content Marketing.

Why is Digital Content Marketing Important?

In today's messy online landscape, consumers are bombarded with ads and promotional messages. Digital content marketing offers a refreshing change by focusing on building trust and credibility.

By consistently delivering valuable content, you can position yourself as an industry authority and gain the trust of your audience.

This would eventually lead to achieving your goal, which could be booking a call, making a purchase, providing contact information, or what ever your business goals are. The best part about digital content marketing is that, by the time a lead comes to you, you would already know a lot about their journey to reach you. Making it easier to close the deal.

If you are like some of our clients who,

• Don't have time and patience to learn digital content marketing Or
• Is in urgent need of experts who can accelerate business growth,

You can skip the learning curve and feel free to contact us anytime here. Although, we highly recommend you go through the resources and this way, you will have better clarity about your need, set better expectations and avoid the people who just say "yes" to everything that you need for the sake of winning a deal.

Let's continue...

Approach To Content Marketing: Defining Your Goals

Before you dive into content creation, it's crucial to define your objectives. What's the point of your content marketing? Do you want more people to know your brand, get more leads, or keep your customers happy? Knowing your goals helps you plan better.

Identifying Your Target Audience

Knowing your target audience is crucial. Create buyer personas to understand their needs, pain points, and preferences. This idea will guide you in creating content that speaks to your particular audience.

Very Important: There are 3 stages through which a customer goes before they take any action and those are,

• Awareness: This is the stage when your audience is unaware of the problem/pain/issues that they might be currently facing or could be facing in the near future. This is where you will find the largest pool of audience, and when you are creating content for this type of audience, your content needs to focus on educating them about the problem.For example: One fine day you wake up in the morning, and you find yourself aching for a heavy meal, and it feels just normal. Little did you know that it could be a symptom of early diabetes. Your content here should be about what diabetes is, the symptoms of diabetes, how this can quickly take a rough turn, and why you should immediately consult a doctor.
• Consideration: This is the stage when they are aware of their problem but not really sure about the solution. For this kind of audience, your content should be focused on providing solutions to their pain points or problems. The audience size is relatively small compared to the Awareness stage.Taking the same example above: You now know that feeling hungry during odd hours could be a symptom of early diabetes but are not sure about the solution. This is where your content should be focused on the solution and it should talk about getting tests done at the earliest.
• Closure: At this stage, your audience knows they have a problem, they also know the solutions to their problems but are not really sure where to have their solution fixed. Audience size is the smallest at this stage for any business and it’s very difficult to compete but not impossible.Continuing with the same example above: You now have gone ahead and got your test done and you know, you have diabetes but you are now looking for the best doctor to get yourself treated. Here your content should focus on providing the best doctors for diabetes and why they are best, etc.

So depending on the audience stage you want to go after, you can craft your content accordingly. The best approach is to target all stages, and this way, they will trust you and go along the funnel of Awareness to Consideration to Closure.

Content Creation: Crafting Engaging Content

So, how do you create engaging and conversational content that speaks to your audience? It is very well understood that creating engaging content is the heart of content marketing. If it is not engaging or the heart is not beating, we all know what happens then.

So, how do you go about it? It’s very simple, your content should either teach something, make people smile, or do both. Use storytelling, humor, or real-life examples to captivate your audience.

Choosing the Right Content Types and Distribution Channel

Content can be all kinds of things: blog posts, videos, cool pictures, podcasts, and lots more. Choose formats that align with your audience's preferences and your brand's personality.

In the fast-paced realm of digital marketing, mastering content distribution is the key to unlocking your brand's full potential.

Picture this: a restaurant renowned for its Michelin-star cuisine, but there's a twist – no menus, no servers, and no front doors. Think about this strange restaurant for a moment. Your marketing content is like the delicious food served there.

Without a smart plan for sharing your great content, it could end up unnoticed, just like gourmet food in a restaurant that's hard to find.

So, what exactly is content distribution? Well, it's the art of promoting and sharing your content, whether it's blog posts, videos, or social media updates, to a broader audience through various channels and platforms.

Just as a restaurant needs ways for customers to access its food, you need a plan to deliver your top-notch content to your target audience effectively.

Let’s take a deeper look at what content distribution is…

Let's begin by exploring the three types of content distribution channels: owned, earned, and paid.

1. Owned Channels

Owned channels are the ones your brand has full control over. These channels empower you to decide what to publish and how to share it with the world. Examples of owned channels includes (Read More)