A Digital Empire from a Single Post, Plus Better, Faster Writing and a Smarter Look at the Customer’s Journey

Supercharge your writing, a don’t-you-miss-this email course, and a whale of a tale

📹 Featured Podcast Episode

Ideas for Turning a Simple Blogpost Into a Digital Empire

Content coach Jeff Herring frequently recommends that digital entrepreneurs add membership programs to their business models, so I wasn’t surprised at his suggestion during our interview, “The One Where Jan Repurposes 30 Ways to Leverage Other People’s Platforms Into a Profitable Digital Empire.” Then he opened my eyes to bigger possibilities.

In this episode, he shows me how I can easily develop an initial program lasting 2 ½ years! That and a lot more.

Get a dozen great ideas for new revenues in just twenty minutes.

✂ Favorite Curations

💡 Looking for a successful formula to write a regular newsletter in just 45 minutes? Expert Justin Welsh specializes in analyzing data to organize processes better. Here are his eight steps of productivity.

💡It seems like a lot of companies fail to create a strategy for their customer’s journey. eAccountable has always been one of my favorite performance marketing agencies. In their latest newsletter, Michael M. shares how the customer journey changes. Note points #4 and #5 where he maps both a current journey and a future one. Maybe this concept will inspire you.

💡 Writing coach Karon Thackston looks at how songwriting can influence us to be better at copywriting. Make copy memorable with details, emotion, and clever nouns. She also has one of the best marketing newsletters you could read.

🆓 Freebie

There’s an ongoing discussion in the marketing community about the risks and rewards of offering wisdom freely. I lean to offering a little to demonstrate the expertise that appeals to the best prospects. Kim Doyal is one of the best instructors I've ever followed. Her "built in public" courses are easy-to-understand, straight forward, and full of what works for her. Grab her free email course and you’ll understand why.

What I’m Working On Now

I'm still working on some "best of" lists to share expert sources of marketing and business wisdom that I follow ~ podcasts, newsletters, books, and blogs. I continue to delve into ideas to help businesses get more business.

Coming Up Next Month

76% of coaches haven’t broken through the $10K/month wall. I’ll share this interview with business growth consultant Ann Carden as she describes her successful strategy that works for her and her clients to smash personal revenue records. I haven't seen her ideas put together quite like this anywhere else.

🛣 Road Trips

It’s a whale of a time.

The Victorian seaport of Port Townsend, WA, installed a breathtaking skeleton of a gray whale in an outdoor exhibit. Read the story of how a community pulled resources together to make it happen.

Perfect Quick Appetizer Recipe

Recently requested recipe: Spinach-Artichoke Dip

With more holiday parties underway, here is another easy, last minute dip for drop-ins and potlucks.

Let’s Connect! (On Medium for books, course, newsletter, products, and socials).

Before You Go

If you haven't already, consider doing year-end roundups and retrospectives to repurpose your evergreen content.

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*Affiliate disclosure: From time to time, I may recommend something I use, or that I have used with a client or someone I respect has used. I’ll let you know with affiliate link notice. I'm also a member of the Medium Partner Program. I may get a credit or a small spiff, but you will never pay more because I get a reward. Sometimes we both get rewards!