Digital Experience Orchestration (DXO)

I just came across this company and their CEO Sana Remekie . I have to admit that I'd never heard the term DXO before. Where have I been 😃

In my last few LinkedIn articles I wrote about Terraforming the Internet (I think they're worth reading. You can find the links from my LinkedIn profile). I have a new article ready to go on January 2 which is titled:

Transforming Digital Customer Engagement.

It's going to talk about the ecosystem-centered market strategy and how it's now possible to take the existing definition (from Blue Spoon Consulting - link):

An ecosystem-centered market strategy is the process of intentionally combining ‘market sets’ to operate as a single organism.

And turn it into this:

An ecosystem-centered market strategy, which is the process of dynamically combining unlimited collaborative market sets so they operate as a single entity.

I have lots of cool diagrams including one that shows the secret sauce as to how we did it (thanks Ela Shapira for the suggestion). But until today I didn't really have an answer for the orchestration of the experience. Back when we started on Augmented http/html (2006) there was no such thing. Well now it's built!

Oh my goodness. There's now an off the shelf solution that can act as the orchestra of 'My' individualized dynamic digital experience. Shut the front door!

This dramatically reduces business risk and offers the chance to drive increased transactional revenue on a daily basis as each persons needs, values and preferences are seamlessly integrated into their daily life journey.

The only thing missing from the image below is the client side solution that enables Conscia to dynamically combine unlimited collaborative market sets and then dynamically tailor them to each person in real time.

On January 2 you will see how the combination of these two solution can transform the digital customer experience in ways barely imagined, increasing capital efficiencies, increasing mind and wallet share, and lowering customer acquisition costs.

Shout out to the gang below. Happy New Year - 2025 It's going to be amazing!

Ellen Brown Robert Sundelius, FACHE this is how you solve the Wellness Challenge and introduce personalized health for N of 1 in real-time Debbie Reynolds Private-by-Design, say no more Ela Shapira for all her help Rick Langille this will accelerate Harvest Today John G. Singer change is in the air and it's technology based Carter Williams this is disruptive innovation in a positive way that lowers business risk Jacob Sanders Judy Shapiro marketeers will love this Chris Walton you're all about the Omni. Tom D. because you love this stuff!