Digital Marketing

The latest in all things digital marketing, from trending reports and events to the best articles and thought leadership. This newsletter is brought to you by Digital Doughnut and the LinkedIn - Digital Marketing Group. 

Popular Reports on Digital Doughnut

Marketing Event Trends for 2023 Featuring Forrester Research

The verdict is in: Virtual events are here to stay. Why? Audiences love the experience and marketers love the insights. In fact, according to Forrester, 63% of marketers have no intention of slowing down in 2023, despite the return of in-person events.

Optimise your 2023 event strategy when you join ON24 for “Marketing Event Trends for 2023 featuring Forrester Research,” on Tuesday, January 17th at 10am GMT | 11am CET. ON24’s Cheri Hulse and special guest speaker, Conrad Mills, Forrester Analyst, will shed light on the common challenges and opportunities facing marketers as they take on the future of events.

Efficient Content Management in the Omnichannel Retailing World

This censhare paper provides orientation in the jungle of terms and applications, and gives tips on how to master the challenge.

In modern omnichannel retail marketing, it's vital to reach customers with precise and relevant content across many channels. But finding your way through the complex martech landscape for the appropriate software to successfully achieve this across a myriad of channels, is a real challenge.

Relationship Marketing: The Human Approach to Personalisation

Navigating today’s marketing landscape is a tricky task. Marketers are feeling the pressure to increase results, but the martech and advertising infrastructure they’ve leaned on for years is rapidly becoming obsolete. Personalising across multiple channels is difficult, and retaining customers can be a challenge without the right foundations. 

Discover how to perform relationship marketing in the modern marketing landscape and gain insights and real examples from brands like PepsiCo, TGI Fridays and American Airlines. Plus, a step-by-step outline on “How to build a path to customer obsession.”

Popular Articles on Digital Doughnut

How to Make the Most of Voice Search Optimisation for Clients

The world of ecommerce has evolved ten-fold in recent years. From the introduction of social shopping to online marketplaces and mobile-friendly purchasing, ecommerce is more varied than ever before. For web pros dealing with clients’ search engine optimisation (SEO), it’s important to have your finger on the pulse of this fast-moving landscape.

It’s also key that you know which methods need to be implemented to make sure your clients aren’t missing out on conversions. Here, Joseph McKeown, SEO Manager at Fasthosts, explains why voice search optimisation (VSO) shouldn’t be overlooked when it comes to incorporating the right strategy into clients’ SEO and provides pointers for web pros.

Why the Best SEO Companies Always Start With Keyword Research

Before an SEO company creates any campaign they always start with research. How would you expect to succeed if you are not doing research into your niche and target market?

Choosing the right keywords may increase your website's organic search traffic over the long run and potentially even temporarily. Read this article to get some top tips on how to rank your website higher on Google.

If you want to contribute your own articles, infographics and content, then please contact us on team@digitaldoughnut.com.