Digital Marketing

Digital Marketing

As word says marketing Efforts using internet Electronic devices. Simply posting is not Digital marketing.

What is digital marketing: - Digital marketing subset of marketing.

 Digital marketing is any form of marketing products of services that involves electronic devices.

Example :-

1.  You have a website :- if its ranks on any keyword its getting visibility. There is marketing.

2.  You go to amazon.com see any product and then go To Facebook starting ad. This is digital marketing.

3.  On Facebook you are seeing ads. This is digital Marketing.

4.  On google, you search something there are paid ads. this is digital marketing.

5.  On website there is Chabot. This is digital marketing.

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Digital Marketing

Benefits

•                     It is cost effective.

•                     It is fast and efficient for brand building.

•                     It is measurable(google analytics)

•                     Date time result.

•                     What is people think about its.

•                     Always online 24×7 .

Benefits of digital marketing.

•             Global reach – you can reach to anywhere.

•             Interning its present.

•             Real data easy to measure and act according.

•             Precise targeting is possible using digital marketing Efforts.

•             Cost effective gives scope to small business owners Too

•             Effective in brands awareness using social media.

•             Direct in touch with your prospect and client.\

•                    Higher conversation rates.

•                    Digital marketing can help you in tapping the mobile users.

•                    Easy to start with.

•                    Today we are seeing a shift and digital marketing is going.

Benefit in that.  Door to door advertisement, word by mouth publicity, radio announcements. Tv commercial India always reload on traditional methods of marketing until the internet happened. from 69million online shoppers 2016 and more than 100 million in 2018, India has seen a stark rise in the internet population. 200 million in 2019.

Scope/career opportunities in digital marketing

Job perspective

Freelances                                      Setting up digital

Marketing agency

Types of digital marketing…

1.  SEO – search engine optimization.

2.  PPC – pay per click/Search engine marketing.

3.  Email marketing.

4.  Content marketing.

5.  Facebook ads.

6.  Video marketing /YouTube optimization.

7.  Social media marketing.

8.  Social media optimization.

9.  Affiliate marketing.

10. App store optimization.

v What is SEO?

Ø Search engine optimization it is the process of getting free traffic from search engine.

•                    Main process involved in SEO.

1.                 On page SEO

2.                 OFF page SEO

3.                 Technical SEO

v  What is SEM?

:- Search engine marketing it is the process of getting paid traffic from search engines.