Digital Marketing Tips for June 20

I promise simple, actionable digital marketing tips bi-weekly and here they are! 

Carrousel posts do better than single images on Instagram. A carrousel post on Instagram is a post with multiple images: where possible, shake it up! Just note your second picture needs to be just as interesting as the first, as sometimes when people scroll in the newsfeed they'll see the second image first.

LinkedIn LOVES posts with PDFs! Unique to LinkedIn is the ability to post PDFs with posts. We see these posts do pretty well! (Not always the best, but notably better than many others).

This is your biannual reminder to Google search your business. Google search your business with a combination of your name, keywords you want to be found for and locations and see what comes up. This is one of the easiest ways to audit your presence and see who's coming up against you.

Your digital presence is more than what you own. Where else are you showing up? Most businesses think of their online presence being their website and their social media, but you have so many other options! If you're not already, try to get listed

• in directories (Example: Chambers of Commerce)
• on event platforms (If you host events, Ex: Eventbrite)
• in news publications,
• on podcasts, and
• on guest blogs.

Maybe what you need isn't a magic bullet, it's better quality of visual content. A lot of my work is giving people different digital marketing strategies of varying complexities: but one that's simple and often overlooked is the simple improvement of visual quality. Make sure your photos and videos on captured on strong devices, interesting to look at and well edited. Improving the quality of content can do wonders! (And, this means avoiding stock photography!)

Easy on graphics with text! Here's (one of) the golden rule of content: capture our attention with the visual, engage with the text. The text, in your post, should cause us to take action. Make your visual interesting!

Let me know, were these tips helpful? What do you want to see more of?

Also a reminder that tickets are on sale for my social media masterclass! A full day in person event in Guelph, Ontario covering what's really working on social media today.

REGISTER HERE