Digital Transformation, beyond digital?

With the amount of new technologies being introduced, organizations are considering these considering these technologies to instantly work for their business. But, nothing can magically transform the processes that have been a part of the organization, not even climbing the slopes of competitiveness in the industry. For instance, consider cloud computing, the moment it was introduced, many implemented this technology without truly knowing its potential, and the rest just ignored it.

When it comes to digital technology, it does open doors for new options and innovation. But, have we forgotten that we—humans—have the ability to build business and launch ideas? Why do we rely on technologies? Apart from introducing new technologies, what is needed is a corporate transformation, with just focus on innovation where technology is merely the supporting character.

What is Digital Transformation?

Many thought leaders have defined digital transformation in their own ways, and they are often right. But when explained by Rajan Kohli, Head Wipro Digital, it finally felt in-tune with the latest development. He said, “One of the common misconception is that digital transformation is about ‘going digital’—forcing every facet of the business to be digitized. Instead, organizations should focus on re-imagining experiences and outcomes first.”

Forcing digital technology into the processes existing will not get the desired returns. Before successfully adapting the digital transformation process, organizations should first transform the management.

How to successfully implement digital transformation in three steps:

• Leadership: There are many elements in digital transformation that often happen at the grassroots movement, but there needs to a lot of vision, and forward thinking required. The upper management is the only one responsible for integrating digital transformation across the silos. Therefore, these leaders need to rethink the traditional responsibilities and roles that are customer-centric and in-tune with the new technology.
• Customers: One place where every organization should focus is—customers. If there is poor customer service, then digital transformation will not be helpful. The starting point of the digital efforts should increasing the customer interaction your services and products.
• Process: Evolution is the ideal way to go. Organizations need to be prepared about how they can change their work process. The organization needs to evolve before they become obsolete. Going digital is a process of end-to-end transformation.

Today or tomorrow the standard fundamentals for any business have been the same with a few modern tweaks. However, the fundamentals for retaining the existing and bringing new customers hasn’t changed, but the rules definitely have. Success is no longer guaranteed by scale or size, when most of the traditional barriers have fallen. Now, organizations can begin with their customer-journey and bring about the digital change.