Digital Transformation. Simplified.

Most of our clients have been going through some form of digital transformation in the last five years. Here are answers to two questions we get often.

What is Digital Transformation?

In our experience digital transformation is unique to each company, but it generally means that organizations are incorporating technology in all aspects of their business, marketing included.

Digital transformation mainly changes how businesses do what they do, how they reach their customers, and how they build relationships with those customers.

The Chief Marketing Officer (CMO) is usually at the center of the transformation but for the digital transformation to be successful the CMO needs to be closely in sync with the CFO and make the case for the investments needed to allow for maximum growth and innovation. Marketing needs to be viewed as a growth driver, not as a cost center.

Why do businesses undergo a digital transformation?

Digital is measurable, accountable, and predictable. New technologies make it possible for businesses to connect with their audience in a shorter amount of time. From a marketing perspective, building a digital marketing stack is helpful to automate day-to-day processes, schedule content posts, and process and analyze data on a large scale.

For our clients, digital transformation has been a bit of everything, from launching inbound content marketing to automating email touchpoints to nurturing leads, to using machine learning to predict close ratios.

At the end of the day, all marketing is digital and integrated for us, even when we use non-digital channels to distribute our messages (like direct mail or print advertising), the campaign planning and predictive analytics is always digital, making it easier to calculate ROI and predict growth trajectories.

Digital transformation is accelerating – be sure to understand and be clear on what you want your digital transformation to be for your business and customers.

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About Digital Marketing Strategies LLC:

We help purpose-driven organizations create effective digital marketing strategies that deliver results. Whether you want to create an umbrella marketing strategy to drive revenue growth or expand your marketing channels into the digital space, we are here to help.

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