The Digital Weekend Wrap - 6th Edition
Mike Saunders
CEO, Entrepreneur, International Conference Speaker and Author - Making Digital Human Again. HubSpot Partner | Lemlist Partner | Google Travel Partner | Sprout Social Partner
Amazon to launch in South Africa and take on Takealot: report
Leaked documents seen by Business Insider (paywalled) show the retail giant plans to expand at least five new territories in the coming year including Belgium, Chile, Colombia, Nigeria, and South Africa. Read more
Vera personalized playlists use music to help people with dementia
The right song at the right moment can lift anyone's mood. For people living with dementia, music can be even more potent, helping soothe agitation and anxiety, getting people moving or bringing back memories. Read more
How YouTube’s brewing TikTok rivalry could impact mobile video strategies
As brands pour ad dollars into short-form video, marketing strategies are emerging to optimize each platform’s strengths. Some of the differences will be geographic: India’s ban on TikTok for political reasons has opened a huge market for YouTube Shorts and Instagram Reels, the short-video section of the photo-sharing app owned by Meta Platforms. Read more
4 things you need to know about the metaverse this week
Facebook owner Meta Platforms is launching a digital clothing store where users can purchase designer outfits for their avatars, Chief Executive Mark Zuckerberg has announced. Read more
Cannes Lions 2022 shone a light on these 5 video advertising priorities
As consumer habits, privacy changes, media measurement standards and technological changes collectively disrupt the TV and video advertising ecosystem, the industry needs to get a few priorities straight, argues FreeWheel general manager Mark McKee. Read more