𝐂𝐑𝐈𝐓𝐈𝐂𝐀𝐋 𝐔𝐏𝐃𝐀𝐓𝐄: 𝑮𝒐𝒐𝒈𝒍𝒆 𝑪𝒆𝒂𝒔𝒆𝒔 𝑺𝒖𝒑𝒑𝒐𝒓𝒕 𝒇𝒐𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑷𝒓𝒐𝒇𝒊𝒍𝒆 𝑺𝒊𝒕𝒆𝒔

A vast number of small company websites are being shut down by Google. Next month, all subdomains hosted on their 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.𝐬𝐢𝐭𝐞 domain will be deleted. In this blog post, we'll tell you about what this means, why it matters, and how Digital Insides is ready to assist you in this digital evolution.

What is a Google Business Profile Site?

Google My Business (GMB) has been a valuable tool for businesses, acting as a digital storefront where you can showcase your offerings, share prominent business details, and interact with customers and getting reviews. Until now, GMB also allowed businesses to create individual profile sites within the platform, serving as an additional online space.

When you create a Google Business Profile, Google gives you the option to add your website. Previously, businesses that didn’t have a website were offered to create a free one instantly using the information in their Google Business Profile.

Local searches have increased almost 500% over the past few years due to GMB profiles. According to Google, almost 78% of searches for a local business end up in a physical visit within a week. (Source: ThinkwithGoogle)

Google Business Profile Site Will no Longer Be Available! 

The news says that websites made with Google Business Profiles will probably be turned off soon, starting from the first of March 2024. The update also says that if the users try to reach their website after March 1, 2024, the site will redirect them to their Google My Business profiles. However, it will only last till June 10, 2024. After that, you will see a page error while reaching your website. 

It is a bit disturbing for small businesses who are using this free platform to reach their clients as Many small businesses took advantage of this option and created these free websites. This drove them traffic, leads, and in-store visits from local searches. However, we have given some tips to follow if you want to keep your marketing campaigns unhurt.

What Does This Mean for Your Business?

If you currently have a dedicated business profile site on Google My Business, here's the lowdown. While it may seem like a shift, it's actually an opportunity to rethink and enhance your online presence. The emphasis is now on exploring new avenues to connect with your audience. The impact also includes potential changes in online visibility, requiring businesses to reassess and adapt their digital marketing strategies. Engaging with customers may need alternative channels, and storytelling and brand representation may need to find new avenues.

Discover how Digital Insides helping clients safeguard their Digital Popularity! Stay ahead in the digital race with our trusted solutions for small businesses! 💼

In light of this issue affecting individual business profile sites on Google My Business (GMB), Digital Insides is dedicated to guiding your business through a seamless transition. We offer services ranging from crafting modern, user-friendly websites to optimizing SEO for enhanced visibility. Recognizing the need for diversification, we help explore alternative digital platforms. Additionally, we provide practical solutions, including website backups and assistance in transitioning to self-hosted platforms or other builders outside the Google ecosystem. Our goal is to ensure your business not only adapts to these changes but emerges stronger in the evolving digital landscape.

Our Assistance in a Nutshell:

• Backup Your Website: Protect your valuable content by creating backups through Google Business Profiles.
• Explore Alternative Hosting: We offer alternate hosting options to ensure your website stays up and running smoothly.
• Self-Hosted Websites: Take control of your content and design by migrating to platforms like WordPress, Wix, or Squarespace.
• Utilize Other Website Builders: Consider platforms like Shopify or Weebly for hosting outside the Google ecosystem.
• Communicate with Your Audience: Keep your customers informed through social media and email about any changes or updates.

Let's keep your digital presence strong and resilient! 

Conclusion

Change is a constant in the digital realm, and we're thrilled to guide you about this sudden update. If you're curious or have questions about how this update affects your business, reach out! 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓, 𝒍𝒆𝒕'𝒔 𝒎𝒂𝒊𝒏𝒕𝒂𝒊𝒏 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔'𝒔 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒆𝒅 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒘𝒐𝒓𝒍𝒅.

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