Direct Mail: Make it work for your business

In the digital age, it is important to find ways to make your business stand out. Direct mail marketing campaigns can do just that. It is a refreshing and effective strategy to engage with your target audience. 

One powerful way to accomplish this is to include a promotional product as part of your direct mail campaign. They have the ability to capture the recipient’s attention and give them a tangible connection to your brand.

Small Business Trends reports that 39% of consumers try a business for the first time because of direct mail. The data suggests it is still an effective form of advertising. A direct mailer evokes more of the senses than viewing something on a screen. Now, imagine adding some swag to really catch their attention. Nothing can replace the value of being able to touch and feel a promo product when trying to make the right choice for the best branding.

It doesn’t have to be digital or direct mail. Integration of both print and digital contact with a customer is easier to tackle. It can be overwhelming living in the digital world. Sending a gift in the mail allows you to steer the customer to your services and help them navigate the tangled web of options.

Versatility

One of the biggest advantages of direct mail is its ability to hit customers during any stage of the buyer journey. It can be used in the discovery phase as you are trying to find new business prospects and introduce them to what your brand can do for them. It can be a quick thank you in the mail after the customer places an order. It can also be used to create a deeper bond with your business that could lead to the advocacy phase. There are multiple options at all levels to reach your audience. A small item like a microfiber cloth would be an excellent choice to fit all of these options. It is a great way to make your brand stand out and give the recipient something they can use. 

Tracking

Direct mail remains one of the easiest marketing strategies to track. You can create a unique phone number or email tied to the campaign that lets you know when someone is using your mailer to contact your message. Including a clear call-to-action will help drive participants to the desired action. Have the recipient scan a QR code to go to a custom landing page to sign up for a bonus or coupon. Create a sense of urgency by giving away a special product or promotion for a limited time. Then track its effectiveness through those custom measures. A key tag is the perfect item for this message. You can customize it with your brand and direct them to your website. Plus, people can easily carry it with them and garner further exposure for your company.

Personalization

The Small Business Trends report says 70% of consumers see direct mail as more personal than digital marketing. You have the flexibility to create a segmented target audience with your mailers. This allows you to tailor everything down to the box or envelope it is sent in directly to the recipient. The touch of individuality will help with brand recognition and make your business stand out in a crowd. With the segmented list, you have the option of sending more elaborate merch. You can customize a kit toward the industry your contact is in or choose a kit with wider appeal like a tech kit to provide branded items for people on the go.