The Disadvantages of MICE Webinars in the Sales Process and the Solution

MICE webinars (Meetings, Incentives, Conferences, Exhibitions) have become a popular tool in the sales process in recent years. However, despite their apparent efficiency and convenience, there are significant drawbacks that are often overlooked. These disadvantages can critically impact the success of a webinar and should not be ignored by MICE sales professionals.

1. The Invitation Process: Limited Reach Due to Existing Databases

One of the central drawbacks of MICE webinars lies in the invitation process. Typically, the invitation list is generated from the company’s existing contact database. However, this approach has a major downside: it only targets already known contacts. The opportunity to attract new leads and, therefore, potential customers is greatly restricted. With no new audiences reached, growth potential remains limited. This is a significant disadvantage, especially in the dynamic MICE market, where continuous new customer acquisition is essential.

2. The Registration Process: A Barrier for Potential Participants

Following the invitation, the registration process presents another hurdle. Prospective participants are required to actively sign up for the webinar, which often involves additional effort and consideration. This step frequently leads to potential participants dropping out, particularly if the registration process is perceived as too cumbersome or time-consuming. In a market where attention spans are increasingly short, this is a significant disadvantage that can drastically reduce the number of attendees.

3. Confirmation of Attendance: Additional Organisational Demands

After successful registration, another step is required: confirmation of attendance by the organiser. This step is not only an additional task for the participants but also adds to the organiser’s workload. The entire process increases the risk that potential participants might ultimately drop out, whether due to forgetfulness or other commitments suddenly taking priority. The organisational effort and associated uncertainty negatively affect the overall efficiency of the webinar.

4. Remembering the Date and Login Details: High Dropout Rate Due to Schedule Conflicts

One of the biggest drawbacks of MICE webinars is that participants must remember the date and login details. This often leads to last-minute cancellations as participants either forget the date or other commitments take precedence. Especially in an era where calendars are frequently overloaded with last-minute appointments, the likelihood is high that the webinar will be forgotten or overtaken by other engagements. The result is a high dropout rate, which can significantly impact the success of the webinar.

5. Closed Systems: Limited Reach and Lack of Visibility in Search Engines

Another serious disadvantage of MICE webinars is the use of closed software solutions like Zoom or MS Teams. While these systems offer a secure platform for hosting webinars, they significantly restrict the visibility of the content. Only registered participants have access to the information presented. Potential leads who do not attend the webinar are left out. Even more problematic is that search engines like Google cannot access this content. In today’s digital world, the rule is: if Google can’t find it, it doesn’t exist. As a result, this content loses a significant amount of reach and relevance.

Conclusion: MICE Webinars – Often Ineffective and Unnecessary

In summary, the disadvantages of MICE webinars are substantial. The limitation to existing contacts, the cumbersome registration and confirmation processes, the high dropout rate due to forgotten dates, and the closed nature of the software used make many of these webinars an ineffective tool in the sales process. When nine out of ten webinars fail to meet their objectives, one must question the efficacy and efficiency of this method. Companies should carefully consider whether MICE webinars are truly the right tool for lead generation and customer retention, or if other, more open and accessible formats offer significantly more potential.

The Solution: MICEboard StreamTV – The Innovative Webinar Format for MICE Sales

In the ever-evolving world of digital marketing, traditional MICE webinars often face significant challenges that limit their effectiveness and reach. However, MICEboard StreamTV offers an innovative solution that overcomes these disadvantages and provides a much more effective and accessible webinar format for the MICE industry. This open format is streamed via social media and offers numerous advantages, making it a superior choice for suppliers in the MICE sector.

1. High Visibility Through Announcements on Social Media

One of the standout advantages of MICEboard StreamTV is the ability to announce the webinar in advance on various social media platforms such as LinkedIn, Facebook, YouTube, Twitch, and Instagram. These platforms have an enormous reach and offer the chance to engage with a broad audience. These pre-announcements generate interest and attention within the target group even before the event, significantly increasing the willingness to participate. Companies can thus ensure that their message reaches precisely the people who are relevant to their offer.

2. Participation Without Complicated Registration

Another significant advantage of MICEboard StreamTV is the ease of participation. Unlike traditional webinars, which often require a cumbersome registration process, participants in MICEboard StreamTV can join without any hurdles and on the network of their choice. This lower barrier to entry encourages participation and allows for a broader audience to be reached. Additionally, the organiser can generate new leads from the participant lists of the respective social platforms, further expanding their network.

3. Combination of Existing Contacts and New Leads

MICEboard StreamTV allows the organiser not only to generate new leads but also to engage existing contacts. By combining invitations to contacts from their own database with the reach of social media, maximum coverage of the target audience is achieved. This ensures that both existing customer relationships are maintained and new potential customers are approached.

4. Free Accessibility Across All Devices

The free accessibility of the webinar across all social media platforms and internet-enabled devices is another crucial advantage. Whether on a smartphone, Smart TV, computer, or even on a monitor at the gym, participants can follow the webinar anytime, anywhere. This flexibility greatly enhances the reach and ensures that the webinar can be integrated into the participants' daily lives, further boosting their willingness to attend.

5. Interactive Participation Through Live Chat

Another highlight of MICEboard StreamTV is the integrated live chat during the webinar. This feature allows participants to ask questions in real-time and actively engage in the webinar. This interactivity fosters a closer connection between the organiser and participants and promotes the exchange of ideas and information, ultimately increasing the webinar's value.

6. Sustainable Availability Through Recordings

A key advantage of MICEboard StreamTV is the ability to make the webinar available as a recording on social media after the live broadcast. This means the webinar is not only accessible to live participants but also to those who missed the live event. This sustainable availability extends the content's lifespan and increases the chances of it being viewed and shared by an even larger audience.

7. Maximum Reach Through Sharing and Interaction

After the live broadcast, the organiser can easily share the webinar recording across their social networks and distribute it via newsletters and mailings. This ongoing presence on social media ensures that the webinar remains a topic of discussion and is noticed by an ever-growing target audience. Moreover, users can comment on, share, and like the webinar, further increasing its reach and engagement.

8. High Performance in MICEboard Networks and Communities

However, the greatest advantage for suppliers who opt for a MICEboard StreamTV webinar or reportage is the high-performance exposure within the MICEboard community networks. The webinar is published on the MICEboard community website, accompanied by extensive supplementary information, reaching thousands of users within the MICEboard community. The website attracts up to 10,000 users monthly, including event planners from associations, corporations, and agencies across Germany, Austria, and Switzerland who regularly organise events, incentives, meetings, and conferences abroad. This is the "must-have" target audience for international suppliers in the MICE industry!

Furthermore, the publication of the webinar within the MICEboard community is supported by comprehensive marketing activities across social media channels and in the weekly MICEboard newsletter. As a result, the webinar generates a significant increase in attention, maximising its impact and reach.

Conclusion: MICEboard StreamTV – The Success Formula for the MICE Industry

MICEboard StreamTV offers an innovative and effective solution for suppliers in the MICE industry. By utilising open and accessible platforms, simplifying participation without registration, and ensuring the sustainable availability of content through social media, this format maximises the reach and effectiveness of webinars. Suppliers in the MICE industry who adopt MICEboard StreamTV can not only maintain their existing customer relationships but also successfully generate new leads and strengthen their brand over the long term.

Take advantage of the innovative possibilities of MICEboard webinars for your sales success! With MICEboard StreamTV, you can reach more potential customers, generate new leads, and effectively showcase your content – there’s no better way to use webinars online for successful new business!