Discover the latest app monetization trends and strategies for 2025

Discover the latest app monetization trends and strategies for 2025

Hey marketer,

As we wrap up 2024, we've curated something special for your holiday reading list.

This month's Flyer focuses on a question that's top of mind for many app marketers: how to optimize your monetization strategy for the hybrid era.

From our brand new app monetization report to expert insights on user acquisition and engagement, we've handpicked content that will help you navigate the evolving landscape and kick off 2025 with confidence.

Take a moment to explore these insights during the holiday season – they might just spark your next big strategy.

Wishing you happy holidays and a successful new year!

Micky from AppsFlyer



The State of App Monetization – 2024 Edition

AppsFlyer's first app monetization report uncovers key trends and best practices for generating app revenue across verticals in the hybrid era.

Everything you need to know to create high-converting app install campaigns
Everything you need to know to create high-converting app install campaigns

UA Legends: Influencer Marketing Strategies To Drive App Installs

Want to know what really happens behind those viral gaming campaigns? UA Legends brings you a can't-miss conversation with Marion Balinoff, the wizard behind countless successful influencer marketing campaigns in mobile gaming!

Influencer Marketing Strategies To Drive App Installs | UA Legends Ep.8

Navigating the privacy frontier: Key insights from Google and AppsFlyer

Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.

Navigating the privacy frontier: Key insights from Google and AppsFlyer

Event spotlight

5 things to look for in your Firebase Dynamic Links alternative

In this webinar, we cover the critical considerations for replacing Firebase Dynamic Links. Gain insights to help you maintain seamless user journeys, drive engagement, and unlock new growth opportunities with deep linking.


5 things to look for in your Firebase Dynamic Links alternative

Video Spotlight: 

9 Push Notification Strategies to Drive App Engagement & Retention


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