Discover Your Best Option for Scaling Your Business: Based On Your Business Size & Needs

Scaling up a business requires vision, strategy, and the right tools. With so many paths to success, selecting the best approach for your unique needs can feel overwhelming. Fortunately, the Scaling Up Performance Platform offers various programs and tools, tailored to support businesses at all levels. Whether you’re a disciplined self-starter or a CEO looking for ongoing expert guidance, there’s an option for you. Let’s explore each option, including the budgets and specific outcomes to help you scale efficiently and effectively.

1. DIY Approach – Ideal for Self-Directed Teams

Budget: $20 - $200

If you and your team are highly disciplined and can implement tools independently, the DIY approach is an excellent, cost-effective option. Starting with the "Start to Scale" book, available for under $20, and progressing to comprehensive guides like Scaling Up and 12 Habits of Valuable Employees, this option gives you the foundational insights to build scaling strategies at your pace.

What’s Included:

- The book Start to Scale

- Scaling Up and 12 Habits of Valuable Employees

- One-page tools and open-source resources for easy implementation.

Ideal for: Teams with strong self-discipline, a focus on systematic implementation, and those who prefer to “try before they buy.” To get a sense of this approach, you can download free sample chapters and growth tools before committing to the complete package.

2. Learning and Technology Platform – Structured Learning for Teams

Budget: $2,400 - $6,200

For teams that thrive in a structured learning environment without requiring extensive customization, the Learning and Technology Platform provides guided tools and resources. With access to live workshops, the Scaling Up Master Course, and a subscription to the Scaling Up Scoreboard dashboard software, your team will gain visibility into cascading priorities and metrics.

What’s Included:

- Access to Scaling Up Workshops ($295 - $495 per person).

- The Scaling Up Master Course ($2,400 for an individual executive or $5,990 for three executives).

- CEO Summit at Harvard ($2,995) for high-impact networking and learning.

- Scoreboard Dashboard Software for real-time visibility into business metrics ($3,800 - $6,200 annually).

Ideal for: Teams looking to deepen their understanding through hands-on workshops, online courses, and data-driven tools that don’t require extensive customization.

3. CEO Bootcamp – An Immersive Experience with Verne Harnish

Budget: $9,750 - $19,500

The CEO Bootcamp is an exclusive program designed for CEOs and their second-in-command who seek focused, small-group and one-on-one time with Verne Harnish, the author of Scaling Up. This three-day “boot camp” provides a deep dive into specific challenges and opportunities in a setting that encourages both strategic thinking and relaxation.

What’s Included:

- A three-day event with Verne Harnish, focusing on personalized strategies and solutions.

- Small group and individual sessions to address your unique scaling challenges.

Ideal for: CEOs and key executives who desire a high-touch experience with industry experts and peers, all in an environment conducive to deep thinking and rejuvenation.

4. Annual Coaching Engagement – Ongoing Guidance for Continuous Scaling

Budget: $60,000 - $180,000 Annually

If continuous accountability and expert insights are what you’re looking for, an Annual Coaching Engagement might be the best fit. Scaling Up Certified Coaches work closely with you and your leadership team, providing support through annual, quarterly, or monthly strategic planning sessions. With access to tools like the Scaling Up Scoreboard and the Growth Institute, you’ll have resources to measure progress and stay aligned with your scaling goals.

What’s Included:

- Strategic planning sessions held annually, quarterly, or monthly.

- Access to the Scaling Up Scoreboard and the Growth Institute.

- Annual reassessments and hands-on support from a Scaling Up Certified Coach.

Ideal for: Businesses seeking consistent guidance, accountability, and expert input on their Scaling Up journey. This option provides both strategic and tactical support to keep your team on track.

5. Fractional Executive Support – Intensive and Comprehensive Scaling Strategy

Budget: $240,000+ Annually

For companies ready to invest in a more immersive and comprehensive approach, the Fractional Executive Support provides all-encompassing coaching. Your certified Scaling Up coach acts as a part-time executive, offering weekly guidance alongside monthly, quarterly, and annual support to ensure consistent scaling.

What’s Included:

- Dedicated weekly, monthly, and quarterly support from a certified Scaling Up coach.

- Full access to Coaching, Growth Institute, Scoreboard, and CashFlowStory offerings.

- An adaptable strategy that evolves with your organization’s needs and growth.

Ideal for: Companies looking for swift, intensive implementation of Scaling Up habits with a fractional executive acting as a strategic scaling partner.

Key Complimentary Resources to Kickstart Scaling Up

To help you get started, Scaling Up offers several complimentary resources that can provide immediate value and insight into your company’s growth journey:

- 4 Decisions™ Assessment and a 1-hour coaching session.

- Scaling Up Mini-Course (1 hour, online).

- Scaling Up Scoreboard Consultation.

- CashFlowStory 15-Page Assessment to evaluate your cash flow status.

These free resources provide a risk-free way to begin understanding Scaling Up methods and see immediate benefits in cash flow and strategy.

Choosing the Right Path with EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)

When selecting your Scaling Up path, it’s essential to choose resources and professionals with a demonstrated commitment to EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. Here’s how these values are embedded in the Scaling Up platform:

1. Experience: Scaling Up coaches have years of experience helping businesses grow, refine strategies, and overcome challenges.

2. Expertise: Scaling Up methods draw from decades of research, industry insights, and proven frameworks used by over 102,000 firms globally. With tools like the 4 Decisions™ and CashFlowStory, you’re not just scaling up; you’re scaling up efficiently.

3. Authoritativeness: Partnering with thought leaders like Verne Harnish ensures that the Scaling Up platform delivers authoritative guidance. The CEO Bootcamp and Master Courses bring you face-to-face with industry experts who are deeply invested in your success.

4. Trustworthiness: From complimentary consultations to extensive coaching, Scaling Up’s offerings provide dependable support at every step. Scaling Up Certified Coaches focus on helping you achieve growth with less drama and greater clarity.

Final Thoughts

Scaling Up isn’t one-size-fits-all—it’s about finding the solution that fits your company’s unique needs, culture, and goals. Whether you’re self-driven, need structured learning, or want in-depth, one-on-one support, Scaling Up offers a range of paths to help you scale successfully. With a commitment to EEAT values, you can trust that each step in your Scaling Up journey is grounded in proven methods and led by experienced, trustworthy experts dedicated to your long-term success.

By selecting the path that aligns with your needs and goals, you’ll have the tools to scale your business with more money, more freedom, and less drama. Ready to start? Reach out today for a complimentary assessment and 1-hour coaching session Schedule time with Herb Cogliano to find out which path will best support your journey.