Dive Into Q4's Key Social Media Trends

As we roll into the final quarter of 2024, we’re pumped to share some juicy insights from our Q4 Trend Report—a go-to guide for navigating the wild waters of digital trends and snagging those golden opportunities.

The Two Main Categories of Social Media Trends 

There are two main types of social media trends worth investigating: Current Trends and  Predictive Trends. It’s important to understand what each trend is and how you can leverage them for maximum impact.

• Current Trends: Also known as Moments, these trends pop up out of nowhere and grab the social media spotlight—think of them as shooting stars! They usually last about 2 days to 3 weeks. Think #Demure
• Predictive Trends: Sometimes called Signals, these medium-term trends revolve around specific themes and affinities, lasting around 3 weeks to 2 months. They’re like your trusty calendar reminders, based on patterns from previous years. Think #Costume

Within those two main types of trends, we dig into three trend subcategories that largely determine how social media users and brands alike interact with trends. 

Key Trends to Watch

Our report outlines eight significant trends that are poised to make waves this quarter. Each trend includes insights into its emergence, peak moments, practical strategies for leveraging them effectively, and real-world examples to illustrate how creators and brands successfully engage with these trends. Our report includes: 

#CollegeFootball | Lifecycle: September to October

Get ready for game day! TikTok is all about this trend, encouraging creators to share their celebrations—whether they’re cheering from the couch or tailgating in style.

#Costume | Lifecycle: September to October 2024

Halloween lovers, rejoice! This hashtag is lighting up TikTok as creators ask, “What’s your #HalloweenCostume this year?” With audiences starting their costume planning months in advance, now’s the time to get creative!

#Cozy | Lifecycle: September 2024 to January 2025

Cozy season is officially here! TikTok is buzzing with creators sharing their favorite warm and fuzzy activities. Get ready to snuggle up and embrace the coziness!

Our Methodology for Safe Trend Engagement

We also included our methodology for helping brands safely ride the trend wave. We prioritize brand safety while ensuring effective engagement, which includes:

• Trend Detection and Analysis: We use our secret sauce of tools and analytics to spot rising trends, ensuring our recommendations are rock-solid.
• Brand Alignment and Relevance: We assess how each trend fits with your brand's vibe, making sure your participation boosts relevance and drives those sweet, sweet results.
• Brand Safety Measures: We keep your brand’s integrity intact by using approved content and avoiding any potential pitfalls.

This comprehensive approach ensures that your brand not only rides the wave of social media trends but does so in a strategic and safe way. 

And So…

As we dive into the final quarter of 2024, don’t miss your chance to leverage these trends for your brand. The Q4 Trend Report is your trusty sidekick for navigating the current landscape and positioning your brand for success.

Ready to explore these insights in detail? Download the full Q4 Trends Report now and gear up for the exciting months ahead! 🚀