Does your LinkedIn profile actually S**K?
Tanya Williams Chief of Everything
Simplifying Marketing for Busy Business Owners | Marketing Advisor | Focused on Sales Without Socials | Marketing Trainer | Keynote speaker | Podcaster | Author
Did you know that when you search Google for yourself (or a potential client does) your LinkedIn profile is usually one of the top searches (page 1) which means it needs to rock it!
LinkedIn is like a powerful search engine and your profile is like a website for your brand. Actually, think of your LinkedIn profile as another website.
So if you are spending a bunch of money on a ripper website but totally neglecting your LinkedIn profile, you need to think again.
Your LinkedIn profile is your first professional impression to the world. It proves credibility, expertise and shows in seconds if you are someone that a potential might want to hire.
But here is the issue …. I meet so many people who think their profile is great when in actual fact it doesn’t even cover the basics of LinkedIn best practice
If you’re making these mistakes then your profile needs help:
❌ Default blue background, random image or unbranded header image – this is prime real estate. Make it work for you
Recommended by LinkedIn
❌ Old profile photo - you know the one (when you were 10kg lighter and had different coloured hair – or hair at all)
❌ You are missing an About Section – so many profiles miss this important section. It is 2000 characters you can utilise to share your career, outcomes and call to actions
❌ Your current role is showing 1-2 sentences – this is the most important role you need to showcase. It should share the solutions you provide, the outcomes, your point of difference
❌ You have a few or no recommendations – these are just like testimonials are social proof. Go and get some now!
❌ You haven’t posted in months (or years) – Consistency is everything. Even once aa week is something.
❌ You think your profile is great because you are a lawyer, recruiter or accountant because you use LinkedIn regularly (but it actually s***cks) – is this you? I see it ALL the time. If you don’t have at least the above all sorted then sorry your LinkedIn profile sucks. (I don’t sugarcoat things as it adds too many calories)
If any of these things sound familiar, then DM me and I can help you UNS***k your profile, get seen by more people, and make a great first impression on the world.