Don’t risk becoming the bland that time forgot

Coco Chanel once famously stated that in order to be irreplaceable, one must always be different - and who am I to challenge such wisdom. In business, if everyone is just perceived to be the same, how anyone possibly decide who to choose to work with, who to give their business to and what value they really deliver.

The problem is that too many businesses are failing to present themselves properly and to communicate what they have to offer in an effective, relevant and compelling way because no-one knows what they stand for and why they should be chosen over their competitors. 

Don’t risk becoming the bland that time forgot

Such businesses really are headed on a journey to becoming the bland that time forgot, perceived to be just A.N.Other player in their industry/field offering no more than a commodity product or service. Hardly a recipe for success. It does not matter what product or service you offer, if you are perceived to have a commodity offering, you are simply bland with absolutely no hope of being seen to be outstanding or to be the ‘go to’ player in your field.

Do you want to be a Brand Leader or a bland leader?

In Strangebrew terms, you can be a brand leader – but you can never be a bland leader. That is a contradiction in terms. Interestingly though, everywhere we look there are countless examples of the bland leading the bland, blands blandly going where so many blands have gone before and ending up lost and drowning in a sea of sameness.

Time to stand out from the crowd

To have any chance of being seen to be outstanding and of being regarded as the ‘go to’ business in your field, it is absolutely vital to identify and then to communicate clearly and effectively what you stand for - what makes you different and better and represents a compelling reason why your target market and target audience should choose and value your business over your competitors.

You simply have to Think Brand – not bland.

If you would like to get out of the sea of sameness contact Phil Strachan:

📧 phil@strangebrew.co.uk

📲 07770 753975