A double bottom line!

An overwhelming body of research has concluded that even immediate action is needed to tackle a wave of major environmental shifts. Given this situation, a dogmatic focus on growth at all costs is no longer considered viable by climate experts, as well as by many consumers and investors. Marketers seeking to meet the challenge of climate change should consider adopting the “double bottom line”, which places equal value on the planet and profit.  

Consumers today expect brands to do what they say, have the right values, and be able to tangibly show what they’re doing to make a positive impact in communities and on the environment. It’s not just “talking the talk”. Consumers are demanding brands “walk the walk” as well, A double bottom line…GO CHANGE!!!