Dropbox’s Playbook for International Expansion — Mattermark Daily

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Delivering on the Promise of the Modern Sales Organization (read)

Today we announced the launch of Mattermark for Salesforce AppExchange, bringing lead enrichment with Mattermark’s unique data set of growth signals to millions of sales professionals using Salesforce to conduct business every day. Beyond our launch announcement, we’ve been thinking a lot about what the modern sales organization could look like so we can build toward living in that future. Here are Danielle Morrill's thoughts on why we built this integration.

Always Be Closing Sales

Jim Wilson of Costanoa Ventures provides the foundational metrics every early stage company must capture to get actionable insight in "Sales Metrics for Early Stage Companies."

David Skok of Matrix Partners goes deep under the hood with Mark Roberge to understand how Hubspot built and scaled a high performing inside sales organization in “Inside Sales Best Practices: HubSpot – A Case Study”

Tomasz Tunguz of Redpoint Ventures tackles the tricky question of how to structure the compensation sales teams should get on all important renewals in “How Much To Compensate SaaS Sales Teams For New Sales, Renewals And Expansions”

Mattermark Is Now On Salesforce AppExchange

We're thrilled to announce Mattermark is now available on the Salesforce AppExchange! Learn more about how it works.

Expand Your Marketing Funnel

Micah Cohen of Twenty20 reflects on the painful experience their company went through struggling to grow through one channel, and how opening up a new one set them on the right path in “Hindsight is Twenty20”

Susan Su of Reforge talks with Chenli Wang of Dropbox to go deep on just how critical international expansion is to Dropbox’s growth, and how to do it right in “Dropbox’s Playbook for International Expansion, with ChenLi Wang”

Grow Up and To The Right

Josh Elman, former Product Manager at Twitter and current Partner at Greylock, shares how he figured out that following 30 people was a growth driver at early Twitter in "Putting It All Together – How Josh Elman Identified A Growth Driver At Twitter"

Ryan Hoover of Product Hunt details how an audience-first strategy helps with recruiting, user acquisition, and research in “Building a Startup? Build an Audience, First.”

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