Duplicated Events: Bonus Chapter

We are back with a Bonus chapter on duplicate events. Here we go:

We have to understand how the game is changing in Facebook Ads for both advertisers and business owners and know how to adapt to remain profitable and stand out from our competition.

More changes will come. Those who don't know how to adapt and evolve will fall.

On the other hand, those of us who are more prepared will be able to better share the pie. Less volume of qualified professionals in the same market share or make the difference in your business.

I count on you to be part of this second group.

With respect to what we have seen on the subject of deduplication, let's see what keys we can take out in relation to our service, the relationship with the client or to have greater control and maximize the performance of our business campaigns.

1. Always prioritize an honest and transparent relationship with the client.

This is a fundamental point that will allow you to perform a better management, have a greater peace of mind, develop greater trust with the customer and, therefore, greater facilities to offer a better service.

Knowing that there may be this type of problems in the measurement, we can share the real data generated in the business and contrast it with the data received in FB Ads.

If you have your own business, you should apply it now.

This allows us to optimize with more criteria and not just stay in superficial KPI's while solving the different issues.

We have control over our area of scope, and we should be concerned about our circle of influence.

But there are factors that do not depend on us and which we cannot do anything to change. Therefore, we must be agile in finding those processes and systems that facilitate our work and maximize our resources or those of the client.

2. Work with UTM's to have more control.

The UTM's allow you to have greater control over the conversions generated on each platform.

Of course, you must have them controlled through Google Analytics.

We show you a quick and easy way to incorporate them in your FB Ads campaigns:

2.1 At ad level

2.2 We will create our own URL parameter

2.3 We can add an extra one:

This way, if we have a clear nomenclature in our campaigns we will know exactly where the conversions come from.

In addition, if you work with different platforms, such as Google + YouTube Ads, LinkedIn or even affiliates or organically, it is advisable to have differentiated URL's within the funnel.

Of course, let's take advantage of the different multiplatform to make strength in retargeting.

We hope that these recommendations will help you to give a twist and dazzle customers even more.

And now we invite you to reflect:

And you, which of the 2 groups of experts do you want to be in?

What actions can you implement to improve your service and your relationship with the customer?

Now, yes, this miniseries is over.

See you in the next article!