Earth's Last Hope: The 3 Heroes You Never Knew About

What if I told you the fate of our world rests in the hands of just three types of people?

Sounds dramatic, doesn't it?

But it's sadly not far from the truth.

Our planet's future is being shaped by people using their voices for good.

These aren't just random strangers tweeting into the void.

They're guardians.

Guardian?

A guardian is a special kind of hero.

They protect things that are important.

In stories, guardians might protect castles or magical objects. But in our world, we have guardians too.

They protect our planet and all the people on it.

These guardians are real people. They're not wearing capes or flying around. But they are doing something amazing.

They're working hard to make our world better.

What if I told you there are three types of these guardians?

And they're called influencers, activists, and changemakers. They're changing how we fight to save our world.

Meet the Guardians of Our World

Let's break it down.

Influencers are like the cool kids at school. They've got tons of followers on apps like Instagram and TikTok. People listen to them. They share stuff about fashion, health, makeup, food, tech and sometimes, saving the planet. When they talk, people pay attention.

Think of them as the popular kids who can get everyone excited about recycling or using less plastic.

Activists are the loud ones. They're often shouting about what's wrong with the world. But that's a good thing! They use social media and mainstream press and media to get people angry about big problems.

Greta Thunberg. She's an activist who got the whole world talking about climate change. The world needs more Gretas.

Activists are like the kids who stand up to bullies. They're not afraid to speak up when they see something wrong.

Changemakers are the quiet guardians. They're the ones actually fixing things. They might not be famous, but they're out there making real changes. They start purpose-driven businesses that solve big world problems, or charities that help people or create new laws to protect the environment.

Imagine a kid who invents a machine to clean up trash from the ocean. That's a changemaker!

Together, they're like a superhero team for the planet.

Why These Three Guardians Matter So Much

Here's our problem: our world's in trouble.

We're going through what could be one of the most challenging periods humans have ever faced outside of world war.

We've got climate change and global warming, pollution, frequent extreme weather events, polarisation of communities, rising racism, prejudice and LGBT-phobia, an increasing threat of world war, and global economic instability... sadly this list isn't exhaustive.

It's scary stuff.

But these three types of guardians?

They're our best shot at fixing things.

Influencers get people to care.

Activists get people angry enough to do something.

And changemakers? They make the actual changes happen.

It's like a perfect team-up.

Think of it like this: Influencers are the ones who tell everyone there's a big mess to clean up. Activists are the ones who get everyone to agree the mess needs cleaning. Changemakers are the ones who bring the mops and buckets and start cleaning.

We need all three to make big changes happen.

You Need to Be a Guardian Too

So here's the big question - where do you fit in all this?

Are you the next big influencer, ready to inspire millions?

Maybe you love taking photos or making videos. You could use those skills to show people how beautiful our planet is and why we need to protect it.

Or maybe you're an activist at heart, eager to shout about what's wrong with the world? If you're not afraid to speak up and stand for what's right, you might be a great activist.

Perhaps you're a changemaker, quietly working on the next big solution? If you love solving problems and coming up with new ideas, you might be the changemaker the world needs.

The world needs all three types of guardians.

And it needs you.

Time to Take Action

So start that blog, join that protest, or come up with that world-changing idea and take action to implement it.

The planet's counting on you.

Are you ready to answer the call and become a guardian of our world?

Remember, every big change starts with one small action. What will yours be?

Maybe you could start recycling at home. Or you could plant a tree in your garden. You could even talk to your friends about ways to use less plastic.

Whatever you choose to do, know that it matters. Every little bit helps.

So, here's your challenge: do one thing today to help our planet. It doesn't have to be big. It just has to be something.

Are you ready to be a guardian to help save our world?

About the author, Matt Mahmood-Ogston

Thank you for reading. Here's a bit about me - I'm a purpose-driven personal branding consultant and CSR photographer for half of my week, and a multi-award-winning charity CEO for the other half.

I use my unique blend of startup, leadership, coaching and photography experience to help my mission-driven clients maximise their positive impact.

I've worked with iconic brands such as Magnum Photos, Meta, Capgemini, RBS, NatWest, Barclays, Lloyds Bank, TSB, AVID, and helped a Dragon from BBC’s Dragons’ Den brand and launch five startups.

In my rare moments of downtime, you'll find me in London walking my disabled French Bulldog, Lola, or working on Bona Parle, my new social impact platform for creators.

If you want to maximise the impact of your purpose-driven brand, or communicate the value of your CSR investments, I'm here and ready to support you.

Find out more - ogston.com