Ecommerce Last Mile Trends and Strategies for 2024

Last-mile delivery is one of the most important and costliest aspects of eCommerce fulfillment — accounting for a global average of 41% of the total delivery cost.

It’s also a key factor in meeting customer expectations, as this is where the order moves from a distribution center into the customer’s hands.

Here are some of the trends in last mile delivery that will be key in 2024:

1. Smart Tracking for Real-Time Visibility

Customers demand transparency and real-time tracking updates.

Smart tracking solutions using GPS, RFID tags, and sensors provide seamless visibility across the supply chain.

2. Last-Mile Logistics as a Strategic Priority

Rising costs of last-mile delivery need optimized distribution center practices, refined delivery routes, more favorable carrier contracts.

3. Subscription Services

The growing popularity of subscription services puts additional strain on last-mile delivery. Hence the need to bundle orders and promote store fulfillment options to consolidate shipments and reduce environmental impact.

4. Micro Fulfillment Centers

Micro fulfillment centers near brick-and-mortar stores process eCommerce orders more efficiently, reduce transportation costs, and improve delivery times.

5. Autonomous Delivery

Autonomous delivery vehicles and drones will have a huge impact. Retailers need to prepare for the operational changes and infrastructure requirements needed to integrate these technologies.

6. Last-Mile Delivery Outsourcing

For retailers without in-house delivery capabilities, outsourcing to a 3PL can provide efficient and cost-effective solutions.

7. Continuous Optimization

Last-mile optimization can help e-commerce retailers to reduce costs, improve efficiency, minimize waste, and deliver exceptional customer experiences.