Good Morning Dearest Readers,
Here's John's article, where he states:
- System Entrepreneurship. Ecosystem-centered strategy is about combining ‘sets of markets’ to build new economic systems. Instead of market fragments acting in isolation from each other, ecosystems enable new possibilities to achieve objectives defined in terms of ‘system value’.
- A New Paradigm in Persuasion. By moving away from the sterile marketing parlance of brands and branding, ecosystems provide new metaphors, orientations, language, and ideas — a whole new taxonomy — to see and solve issues of ‘value alignment’ with the business and technology agendas of customers.
- A Different Innovation Agenda. Ecosystems enable ‘computational imagination’ in the space between healthcare and the pharmaceutical industry. By connecting market fragments in new combinations, complex problems beyond the abilities of individual markets are solvable, and new capabilities are acquired.
- High Leverage. Ecosystems are high-leverage. Rather than trying to squeeze more life out of worn-out paradigms, ecosystems transcend the “control points” and feedback loops keeping incumbents in power and the status quo alive, creating the conditions to enable market innovation, strategic transformation and new storylines of value.
Everything fits like a glove. Imagine that - we started working on this before there was a smartphone. To solve the challenge we extended the web so everything you see below is all 'standards-based'.
