The Edinburgh Roundtables - new free events and online format for end of 2021 / 2022 - #1 - December 16th

To help you survive and thrive as we all try to get back on track coming through and out of the pandemic, the Edinburgh Institute is hosting the successful and significant 'Edinburgh Roundtables' - refreshed and revitalised and delivering online, stating December 2021.

A clutch of V.I.P. invite-only guests address a theme or problem that is central to Competitive Advantage, and our ability to be truly unique; we discover what is holding us back as individual organisations or collective markets, from uncovering or creating our real and singular competitive edge. Previous events have addressed SMEs, Professional Services, Tourism and we are rekindling these events for our Edinburgh Institute contacts throughout 2022.

Here is a short video to whet your appetite!

Get ahead today - we are hosting the first renewed event online December 16th, and in only a couple of hours, you'll delve into how to solve the mystery of deduction rather than just creativity as the way to capture a U.S.P. or advantage - and one that is truly and indelibly sustainable.... and can lead to a major new edge, that lasts!

The late, great, Eli Goldratt told us that:

'if you change your price or promotion, you get 2 days of an advantage; change a major feature of your offer, you may get 2 months. But if you change something real and that has bedevilled your market and a real problem for your customer, you can get up to 2 years or an edge.

This event shows you how, and lets you dip into seeing how you can do it for yourself!

Interested: contact our nikki@edinburgh.institute and secure your place today.