(Ed)vertise 16: Your complete guide to education marketing funnels 🎯
Pink Orange
Education marketing revolutionized. Research-backed student recruitment campaigns across 100+ markets– for maximum ROI.
Well hello there, education marketer!
Did you know that not all marketing funnels are created equal?
In fact, education marketing is known for its unique customer journey which is determined by longer sales cycles, a honed understanding of different international markets, and the teensy-tinsy marketing budgets universities and education start-ups have to work with.
Effectively navigating this landscape calls for a strategic approach. One that aligns with the industry’s distinctive characteristics.
In this edition, we aim to help you do just that with the help of our Enrollment Funnels Ebook as well as other helpful tips and tricks for effective student lead generation.
Here’s what you can expect from this edition:
🗞️(Ed)vantage point: Keeping you updated with the industry’s latest
The University of Lincoln's Institute for Agri-food Technology (LIAT) just won the prestigious Queen's Anniversary Prize for its groundbreaking work in sustainability in the UK's food and farming industries.
Key takeaways:
Take note, education marketers. It’s not just what you do, it’s what you’re selling.
Have you considered highlighting your university or education company’s research in your marketing message?
A PR hit like this one goes a long way in building credibility for your education institute or business.
We know this: The funnel is a one-off deal.
It has a beginning, middle, and end—and it relies on absolute cooperation from your prospects.
But ever so often, it is ineffective as it can lack momentum and thus, results.
The flywheel is different.
It's not a single burst of activity; it's an ongoing process that keeps going after the initial investment has been made. The goal is to keep adding fuel to the flywheel over time so that eventually it becomes self-sustaining and keeps spinning without your intervention (like an engine).
We cover this and more in our enrollment funnel ebook!
Recommended by LinkedIn
✍️ Quick read: Key education marketing metrics
Adopting a full-funnel approach to your analytics
Want to improve your enrollment rates and get more students? You might want to take a deeper look at the key metrics you’re measuring.
In this blog, we look at the three funnel stages: Awareness, Consideration, and Decision as well as the important metrics associated with each stage.
🛠️ Marketing tools: Our top picks for marketing project management
Bad experiences with non-specialized agencies are one of the biggest challenges that we as a performance agency face daily.
We all know that education is different from every other product on the market, which means that it requires a specific – and strategized campaign and approach – to copy, creatives, and the overarching strategy; which some agencies sadly can’t deliver.
The Pink Orange approach is to stay full-throttle once your campaign has gone live.
We continuously nurture leads through a mixed media and channel strategy.
We also keep iterating till we hit the sweet spot - this means looking for ad fatigue, refreshing creative approaches, and perfecting the target persona.
Why? So that you don’t lose money because of ineffective strategies.
Here’s what we think: Reconsider paid advertising but choose the right partners. Ask them about their process and make sure they have the relevant expertise!
Aaaand that’s a wrap!
I hope you enjoyed this edition of our education marketing newsletter, (Ed)vertise.
As always, let us know how we did by leaving us a message on LinkedIn or Instagram.
Until next time,
Your friends in marketing
Jayde & Ridhima