An Effective Social Media Content Strategy

Are you wondering how to approach creating a social media content plan for your company? The best social media marketing strategy for your brand is one that's authentic and personalised to fit your company's brand personality where your audience feel a connection with you, your team and your brand.

With the right social media content plan, you can appeal to your customers at every touchpoint and maximize your ROI. Here's how to create a social media marketing strategy for your brand:

01. Choose the right platform to post. 

The most important part of your social media content plan is choosing a social media platform that fits your brand’s voice and values. Each platform has its own unique audience, so make sure you’re posting on the platform where your customers are at.

02. Plan to post. 

Planning your social media content in advance will help you stay on top of your marketing schedule. Use a scheduling tool like Social Report to create a bio and format that works for each platform. Then, you can create a calendar for your social media posting and choose the right times.

03. Create your audience’s persona.

The more in tune you are with your audience, the more you understand their expectations and needs. Create an audience persona (your avatar), and use analytics to analyse your social media content consumption - what's getting the most engagement and create more of that kind of content!

04. Cross-Channel Promotion

Create streamlined growth by cross-channel promotion to scale your content reach. This approach is best for reaching those that follow you on one platform but not the other.

05. Ensure a cohesive content plan. 

If you’re operating multiple social media profiles, make sure your content is consistent to avoid confusing your audience. Work closely with your team to ensure your content remains relevant. Pick a posting time that works for your schedule and generate consistent, quality content.

06. Set Social Media Metrics. 

Figuring out what metrics matter to your brand is essential for setting goals, monitoring your process and understanding your ROI.

Want to know more? Develop a solid social media marketing plan with Phoebe Lay and her team and find out how you can work Thrive and Shine Co. using our signature 7 Step Framework.

07. Identify your Objectives⁠.

Setting goals is important in business, it’s no different for social media marketing. Use the SMART (Specific., Measurable, Attainable, Relevant, Timely) goal setting strategy to build the foundation for successful social media marketing.⁠

📧 Email us at hello@thriveandshinecoach.com with the words "Strategy" in the subject line to find out more!

🌎 Website: www.thriveandshineco.com.au

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