EFFECTIVE WAYS TO GET 5 STAR GOOGLE REVIEW ON YOUR GMB PROFILE
Preston Martelly
Founder at JavaLogix | Digital Marketing Consultant | SEO & Branding Specialist.
Whenever customers want to buy something from an online store, they can rely on to make that move is online reviews. Reviews play a big role, just like word-of-mouth referrals. For instance, if you are buying a new product in the market that you are not sure how it performs, you can read reviews before making that decision to buy. That means if you want to increase sales by driving as many customers as you can to your business, you should invest your time in gaining a 5 star Google review for your online store or business.
When buying from a business, most customers will often seek reviews on that business, and a search engine like Google is the place they visit first. You can use the internet to establish social proof of your business and make customers trust your brand.
IMPORTANCE OF 5 STARS GOOGLE REVIEWS
Why is it important to have 5 star Google reviews for your business? If you have an online business, having an excellent reputation plays a pivotal role in driving the right traffic and prospects o your business. It plays a huge role in making your business and brand trusted by your potential customers. There are more reasons why you should look forward to having 5 star Google review for your small business.
1. Gain online visibility through SEO
If you want to take your business to the next level, being online is one step, but gaining that online visibility takes a different game plan. Once you register your business with GMB, you are already making that attempt to remain visible online.
Google reviews are part of Google My Business listings which is a free service for businesses. Google offers this service for businesses that want to market and become popular online without spending a lot on paid digital advertising.
With a working and optimized website, you can make it easy for customers to find your business easily. The secret is to optimize your website for local SEO and ensure you have 5 star Google reviews for your business. With a good Google review, you can increase your chances of showing up on local search like those with ‘best’ and ‘near me’ in the search query.
2. Increase your conversions rate
If you have optimized Google My Business listings with reliable customer reviews, you are likely to increase your website traffic and leads in the end. The more leads you have, the more people will likely buy your products and services online.
Leads bring your customers more closely to the purchase stage. You can easily convert your leads or visitors to buyers if you have a more persuasive website. A good number of 5 stars Google reviews can increase your chances. With some positive Google reviews for your business, you set an automatic sales funnel for your business,
3. Establish trust for your business
When buying products and services online, most customers want to believe in a brand they shop from. It means your business should stand out as credible and reputable if you want to drive the right customers your way. Having some positive or 5 star Google review on GMB means customers can trust your business.
Google is one of the industry’s biggest search engines, and having your business approved on GMB means a lot to your customers. Once your customers give your business a 5 star Google review, you establish social proof and trust in your brand. This is essential if you want to grow your sales and customer base.
WAYS TO GET A 5 STAR GOOGLE REVIEW
How can you give your business a 5 star Google review and appear at the top of all Google search listings? Here are some five ways you can achieve this:
Tip #1: Ask for customer reviews
Whether good or bad, customer reviews play a big role in establishing social proof for your business. When customers come knocking for your products and services, you should not hesitate to ask them to review your business before signing out.
You can ask customers to leave a review while in the middle of a project or once you have finished working on their project. Ideally, the best time to ask your customers for a review is when they are happy or satisfied with your services.
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If you want to get more 5 star Google review for your business, you should do the following:
Most businesses are not used to asking customers to drop a review of their services for fear of getting some negative review. If your business is offering quality for customers, it should not be that difficult to ask for this small favour from your customers.
Tip #2: Add a review link on email and website
Make it easy for your customers to leave a review of your business online by simply adding a custom review link on your thank-you emails. You should also link to your website where customers can review your business. It makes the review work easier for your customers because they don’t have to do extra work to review your business.
You can follow these steps if you want to generate a 5 star Google review link for your business.
Tip #3: Focus on offering excellent service
There is no better way to showcase your business online than improving customer experience with your brand. Provide excellent customer support if you want to land more 5 star Google reviews for your business.
You can change how customers review your business by simply offering excellent customer service. Some tips to help you with this include making your contact list easy to access by customers, responding to customer reviews, and working on all customer feedback.
Tip #4: Respond to existing Google reviews
The best you can do when customers give your business a 5 star Google review is to reply. Respond to all reviews with gratitude and politeness if you want to get more reviews. You should not refrain from responding to negative reviews if you want to come out as a business that values customer feedback.
If you get a negative review about your business, you should apologize to your customers and get in touch with them. You can also promise to offer your customers an incentive to make up for the negative review.
Tip #5: Get the right tools for generating reviews
A review generation tool is all you may need to generate more positive reviews for your business. You can subscribe to review-generating tools if you want to ask customers for 5 star Google review for your business.
These tools come with the perfect templates with your brand colors and voice. You can use them to create campaigns that focus on asking your ideal customers for some positive customer reviews. This is one of the best ways to automate 5 star Google review generation for your business and follow up on the review.
FINAL THOUGHT
What happens when your customers don’t review your business? You miss that golden chance to establish social proof and convince customers that you are the right brand they can trust. As a small business, getting 5 star Google review is one of the most effective ways to promote your business online without spending a lot.
You stand a great chance of convincing your customers to buy your products and services if you have some positive 5 star Google reviews for your brand on Google and other community platforms.