Elevate and Expand: Strategies for Excellence in Airlines Industry

Flights are quite fascinating, the law of aerodynamics playing its role to cater to so many passengers every day to enable a safe flight. The huge network of airlines across the globe that ply airlines and support so many of its staff is really commendable. A true mark of innovation on how the Wright brothers set to work trying to figure out how to design wings for flight. They observed that birds angled their wings for balance and control, and tried to emulate this, developing a concept called “wing warping.” When they added a moveable rudder, the Wright brothers found they had the magic formula!

Innovation has come a long way since then when it comes to the Airline Industry. The Sabre Corporation, one of the leading pioneers of the Airline industry today, certified as a Great Place to Work in terms of its High-Trust, High-Performance Culture. Airlines being the most interesting of networks, where every nitty gritty is addressed to create a safe flight zone for its customers, from seating to landing areas to take offs. Not to forget the baggage collection zones, where everyone drops and picks their own baggages with the appropriate tags. A lot of thought process goes into that to make sure baggages do not get missed out or jumbled.

Yet reports speak of airlines facing some challenges with respect to their operational efficiency, fuel economy, employee satisfaction, having highly skilled personnel and a lot more. Is there a way one can help them build a culture of excellence over and above the brilliant work they do, to bring smiles to the entire network of people?

Mr. Herve Couturier, who brings deep industry and relevant technology experience to his current role as the Board of Directors at Sabre says, "GDS es have to be the hub of travel".

While some of the airline industries, still grope for viable strategies, the story of North West Airlines is often quoted as an example to strategize effective solutions. The Northwest Airlines, originally founded as Northwest Airways in 1926, embarked on a remarkable journey of growth and innovation, ultimately establishing itself as a major player in the aviation industry. Initially focused on mail delivery, the airline quickly expanded its services to passenger flights, making significant strides in both domestic and international travel. In the 1930s, Northwest Airlines became the first U.S. carrier to fly routes to Asia, pioneering transpacific flights and setting the stage for future global operations.

Throughout the mid-20th century, Northwest Airlines continued to expand its route network, modernize its fleet, and enhance its services. The airline was a leader in introducing new technologies and aircraft, such as the Boeing 747, which became a cornerstone of its long-haul operations. Northwest was also known for its focus on safety, reliability, and customer service, earning a loyal customer base and a strong reputation in the industry.

During the 1980s and 1990s, Northwest Airlines navigated the challenges of deregulation and fierce competition by forming strategic alliances and investing in its infrastructure. The airline was a founding member of the SkyTeam alliance, which expanded its global reach and offered customers more seamless travel options. Additionally, Northwest’s commitment to innovation was evident in its introduction of the WorldPerks loyalty program, one of the first frequent flyer programs, which rewarded loyal customers with miles and various travel benefits.

In 2008, Northwest Airlines merged with Delta Air Lines, creating the world’s largest airline at the time. This merger was a testament to Northwest’s enduring legacy and the significant value it brought to the aviation industry. The integration combined the strengths of both airlines, including Northwest’s extensive Asia-Pacific network and Delta’s strong presence in Europe and Latin America. The merger allowed for greater operational efficiency, enhanced customer service, and a more comprehensive route network.

Northwest Airlines’ success story is characterized by its pioneering spirit, commitment to excellence, and ability to adapt to changing market conditions. From its humble beginnings as a mail carrier to its role in creating a global aviation giant, Northwest Airlines left an indelible mark on the industry, shaping the future of air travel and setting standards for customer service and operational excellence.

With its distinct culture focused on both employees and customers, the airlines necessitates the importance of :

✈️ Training and Development

✈️ Collaborative Work Environment

✈️ High standards of Customer Service

✈️ Safety and Reliability

Some facets that would bring respite and smiles among every stakeholder of the huge network of airlines!

Gurudev Sri Sri Ravishankar, with his Vision and mission of bringing a smile on every face reinforces the importance of Meditation and Pranayama to have a good perspective of things, clarity in thought, positivity and the right approach to work, ethically.

A disclaimer: Carry your own baggages, no body else can do that for you! - The true Art of Flying!!

In serenity and humility, miracles do happen! - A brilliant Video of a recent Miracle