✨ Elevate Your Game: 7 Ways to Accelerate Your Biz Growth in 2024✨
Mark McIntosh
Founder and CEO at RevGrow | B2B Marketing, Lead Generation, & Growth Architect
Referrals are great, but they are often unpredictable AND insufficient to meet our revenue goals. Reaching our revenue goals requires more than just a good service or product. It demands a strategic approach.
Here are 7 ways you can take your business to the next level:
(1) Fill your pipeline with quality prospects using a proactive, disciplined and consistent approach.
TIP💡Maximize Advanced Search and Sales Navigator for efficient prospecting. Connect with new prospects, industry thought leaders and potential referral partners each and every week. Don't connect and pitch, seek to add value, network, start a conversation and build relationships.
(2) Increase your CLV (client lifetime value) by providing value way beyond your price.
TIP💡Implement regular business reviews with clients to discuss their evolving needs and how you can support their goals, fostering a stronger, value-based relationship.
(3) Create an Irresistible Offer and Pricing Strategy to stand out from the crowd and win more business.
TIP💡: Offer a guarantee or alternative pricing structure, as needed to win the deal.
(4) Continuously update and diversify your services to meet client needs.
TIP💡: Establish a client advisory board or at least a process to gain insights and feedback on your services, ensuring they accurately meet market needs.
(5) Boost Your LI & Online Presence with value-add, key-word rich content.
TIP💡: Attract quality leads by crafting compelling content 3x per week that appeals to your target market.
(6) Create a strategy to remain top-of-mind throughout the year with top prospects and referral partners so YOU get the call.
TIP💡: What happens after the initial meeting and throughout the sales cycle makes all the difference. Stand out, approach it differently than others. Implement a personalized / custom outreach program that includes quarterly touches and value-add approach to strengthen relationships and keep your business front and center.
(7) Review and re-ignite past sources & strategies that generated your best clients.
TIP💡: Conduct an audit of past marketing campaigns and sales efforts to identify what worked best, then refine and replicate these strategies with current insights and technology.
Now I'm curious 🤔: Which one are you most excited to put into action for your business in 2024?
Share your thoughts or any success stories you’ve had with similar approaches in the comments below! 👇
Growth is a journey, and as Aristotle said - excellence is not an act, but a habit 🚀 #businessgrowth #innovation Let’s keep pushing boundaries!
I Partner with Leaders to Lead Change and Deliver Results | ICF-Certified Executive Coach
9moGREAT and insightful article, Mark McIntosh. All seven of your ideas are good ones, though #7 stands out to me as the one I am most excited about addressing.
Victorious Christian Financial Advisor | Trusted Resource | Author | Husband & Father | Make Financial Planning a Joyful Experience
9mo# 1 Fill your pipeline with quality prospects using a proactive, disciplined and consistent approach. Seek to add value, network, start a conversation and build relationships.
Founder and CEO at RevGrow | B2B Marketing, Lead Generation, & Growth Architect
9moWhat a great reply Deb Curtis, thanks for sharing with us!
Preserving the Heart of the SBA by Protecting the Guarantee
9moInsightful read! I appreciate #2, as detailed in the article Mark McIntosh, which is to increase the lifetime value of your clients. Give value to your clients greater than the expected or the price they paid. Some of my business-buying clients who purchase financed their first proven-profitable business have come back to me over the years to buy their 3rd, 4th, and even 5th business! A holding company was created, with key employees running the operations show at each business. I LOVE it when the lifetime value of clients is realized!