Embedded World 2022
Every year, in early March, Embedded World takes place (or embedded world, as they like to call it, all in lower-case). It is always in Nuremberg, a couple of hours north of Munich. It was completely virtual the last couple of years, and it was postponed this year. That's why I'm writing about it now in June. It is one of those huge German conferences that fills hall after hall of exhibits. There are 20,000 people attending, with 700 exhibitors spread over 200,000 square feet of exhibit space.
Booth
You can see some of the Cadence booth in the picture above. Above the counter, the graphic is actually a big TV monitor. Around the booth there were about four demo pods and a counter with an espresso machine that made pretty good coffee.
Keynote
The opening keynote to the conference was by Matthias Klauda, Executive Vice President of R&D at Robert Bosch. They are the largest of the so-called "Tier-1s" in the automotive industry. However, a large part of his presentation was about how the industry is changing and the very concept of a tier-1 is going away. In many ways, the presentation seemed familiar since I have seen several about this. Indeed, I have written about this more than once, for example in my post Automotive Industry Basics. I even have one about a presentation by Bosch (although not Matthias): Bosch: Future of Connected Mobility.
One thing that has changed since I wrote those posts is that Bosch has started to manufacture its own semiconductors and now has three fabs and two semiconductor design groups.