Emotional connections = viral success: EOV Insights

Let’s talk about what really makes a video go viral. It all comes down to something called the Effect on Viewer (EOV).

You know that feeling when you’re at the salon and the stylist turns your chair around to reveal your stunning new look in the mirror? That excitement and awe you experience—yup, that's the EOV. It's the emotional impact that grips the audience and stays with them.

In the world of creating content, every little thing—words, music, visuals, or the structure—is a tactic. The culmination of these tactics in a post create an EOV: excitement, curiosity, fear, etc.  Content creators who focus on the EOV first are the ones who craft powerful, intangible experiences that hit home with their audience, much like the impact of a compelling story.

Recently some lash technicians created some very simple viral videos by changing their phone case to something outlandish when recording the reveal of their clients' lashes.

The Tactic: Changing their phone case to a weird face.

The EOV: The viewer understands the premise quickly, waits in anticipation for the client to notice, and finds humor in the reveal and laughter. Check it out:

If you're wondering how to achieve this without being a lash technician, here's the trick: analyze various formats and videos to deconstruct the emotions they evoke. Reverse engineer them and apply the effect to your own content using your own distinct tactics. You're not replicating the content; you're replicating the impact with a unique strategy.

If you’re a hairstylist, imagine playfully using a comically large comb to get that same reaction. If you’re a chef, picture serving up your culinary creations on giant plates. Even as a makeup artist, think about using fun filters to transform your clients into quirky characters. It all boils down to aiming for that emotional payoff and tailoring your content strategies to achieve that unforgettable effect on the viewer.

Long story short, the secret to making your videos go viral is all about striking an emotional chord with your audience. By keeping the focus on how your viewers will feel, you can create content that really resonates, potentially reaching a much wider audience.

You want the secret to going viral? Focus on the effect on the viewer.

Would you like access to my latest book - "The Guide to Going Viral"? Get your free copy here!