Empowering Nonprofits: The Story of ConnectAd

Just as life is more fulfilling when you give back to society, so is true for any business deal out there – profit isn’t everything. In this vein, Simon Choy launched ConnectAd in 2010 as a new kind of digital marketing agency. One with a clear and different goal: to give nonprofit organizations a more robust voice through digital marketing. Simon, who started his career in the for-profit sector, saw an opportunity to fill a unique gap in the nonprofit sector. Since then, ConnectAd has become a crucial and unparalleled partner for many nonprofits throughout North America, helping them leverage digital marketing to make a meaningful impact. 

Read on to learn more about Simon’s endeavours and their implications.

The Origins of ConnectAd

Interestingly enough, Simon’s journey into digital marketing commenced in 2009 with a summer internship that involved managing Google Ads for for-profit businesses. This experience provided him with the expertise and comprehension of the intricacies associated with executing successful digital advertising campaigns. During this period, Simon discovered the Google Ad Grant program, a benevolent initiative by Alphabet Inc. (formerly Google Inc.) that provides nonprofits with $10,000 per month in free advertising. However, he was astonished to have difficulty finding advertising agencies dedicated explicitly to assisting nonprofits in effectively navigating and utilizing the program. 

As a result, Simon decided to resolve this gap, motivated by his enthusiasm for social enterprise. Thus, in 2010, he established ConnectAd to assist nonprofit organizations in maximizing the potential of the Google Ad Grant. Since then, ConnectAd has been dedicated to this mission, concentrating solely on nonprofit clients and helping them expand their reach and impact. ConnectAd’s services have also grown beyond managing Google Ad Grants to becoming a full-service digital marketing agency running omnichannel marketing campaigns for nonprofits. 

Upon reflecting on ConnectAd’s growth trajectory, Simon shared his thoughts with us: “ConnectAd was founded with the idea that businesses could use their time and energy to benefit the greater good. More than 14 years later, we’ve built an amazing team with the shared vision to amplify the voices of the people and organizations making the world a better place. Our commitment to nonprofit and social good organizations is stronger than ever.”

A Dedication to Charities

As a matter of fact, ConnectAd’s stellar record attests to its steadfast commitment to charitable organizations. What’s more, the company has supported over five hundred philanthropic organizations applying for and administering Google Ad Grants. By focusing on NGOs specifically, ConnectAd has learned about the possibilities and threats of digital marketing to the sector and developed strategies to find continued success for nonprofits. Through ConnectAd’s effective management of nonprofits’ limited advertising budgets and expert leveraging of Google Ad Grants, ConnectAd has generated over $100 million in advertising value and 2.2 billion ad impressions for its clients. This magnitude of influence is a testament to the agency’s dedication and proficiency in its objectives. Aside from the financial value of the Google Ad Grant, nonprofits that collaborate with ConnectAd capitalize on the enhanced visibility and engagement that these advertisements provide.

Digital Marketing for Nonprofits: A Modern Approach to Impact

It should be noted that strategic expertise and personalized service are the cornerstones of ConnectAd’s success. Not only that, but the agency’s team collaborates closely with each nonprofit client to comprehensively understand their unique objectives and requirements to develop bespoke strategies for successful advertising. This collaborative approach guarantees that each campaign is customized to optimize its effectiveness, increasing the organization’s visibility, engagement, and supporters backing for its mission.

After reviewing ConnectAd’s track record, If you work for a nonprofit or sit on the board of a nonprofit and want to distill what the primary benefit of collaborating with ConnectAd is, it’s that the agency can create measurable results from navigating the intricacies of high-impact digital marketing campaigns, including with the Google Ad Grant. Even though online advertising campaigns may appear daunting, ConnectAd’s proficiency ensures that nonprofits can concentrate on their primary objectives while the agency manages the complexities of ad campaign administration. As such, this encompasses the entire process end-to-end, from developing a strategy, establishing metrics, segmenting audiences and messaging, developing ads, and launching campaigns, to monitoring results, optimizing performance and providing analytics and strategic recommendations for future campaigns.

A Legacy of Amplification

Under the able guidance of Simon Choy, ConnectAd has evolved from a solitary endeavour to a prominent player in the nonprofit digital marketing sector. The success of ConnectAd is not solely defined by its remarkable growth; it is also established by the tangible effects it has created for the organizations it works with. 

ConnectAd’s dedication to nonprofit organizations remains unwavering as it anticipates the future. The company and its people are committed to delivering clients the highest quality of service and measurable results by continuously adapting, innovating, and listening to its clients. ConnectAd is a dependable partner for nonprofits and dedicated to maximizing impact and improving the digital presence of nonprofits by leveraging the power of digital marketing.

You can learn more about ConnectAd’s solutions and services by clicking here.

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