[EN Edition 🇺🇸] The Conversation Connection - 11 Examples | AI Chatbot Conversations That Drive Sales

We’re entering e-commerce’s busiest time of the year—Have you set yourself up for success in maximizing your online revenue?

To ensure BFCM and other seasonal sales periods aren’t a jumpscare, our October edition of The Conversation Connection shares examples, data, and tips for crushing the Q4 sprint. 

See how retailers are using generative AI-powered tools to boost their sales performance, streamline their online customer journey, and personalize their website’s customer experience. 

What’s on the agenda:

• Hot takes on the holiday shopping season to get you thinking about customer service differently this year.
• Key insights from last year’s Black Friday/Cyber Monday to help you prep your e-commerce strategy. 
• A deeper look at the power of AI shopping assistants to drive sales, with examples.  
• Inspiration from consumer electronics brand Boulanger's conversational commerce strategy.
• More resources on using AI for boosting your online sales.

Video Series | Holiday Season Hot Takes

The holiday shopping season hasn’t been this short since 2019, which means it’s time to think outside the box for your Q4 e-commerce sales strategy. 

As we get closer to Black Friday, Cyber Monday, and other winter sales events, these are some things to keep in mind:

A shorter holiday shopping season means that a proactive e-commerce customer service strategy is more important than ever for maximizing your BFCM revenue.

→ Watch the video

For e-commerce, 2024 is the year of customer service strategy. Reduce returns downstream and increase loyalty by bringing the customer service mindset into the online shopping experience.

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Gain a competitive edge this holiday shopping season by redefining customer service from a cost center to a profit center.

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Infographic | Black Friday 2023 and Conversational Commerce  

With the holiday shopping season a week shorter this year, over performing is now the baseline, and capturing every sales opportunity has never been more important.

To help you craft a winning 2024 BFCM strategy that maximizes your revenue potential in the generative AI era, we’ve put together a recap of the key shopping trends and exclusive data that defined last year’s Black Friday: 

11 Examples | AI Chatbot Conversations That Drive Sales

What does it look like for generative AI to close a sale? Here are real examples of conversations online shoppers have had with an AI shopping assistant that led to a conversion from industries including electronics, fashion, beauty, and more!

→ Read all the examples

With Generative AI-powered iAdvize Copilot™️, Boulanger Built a Human-Centered Customer Experience 

Since October 2023, this AI shopping assistant has enabled the electronics retailer, Boulanger, to nearly double the number of assisted visitors on its website, significantly improving their online buyer journey.

iAdvize Copilot™ works alongside sales staff and allows Boulanger to:

• Answer product-related questions on things like features, usage, and compatibility immediately and accurately, thanks to a secure connection to their product catalog.
• Provide reliable answers to FAQs—like delivery conditions, cancellations, and returns—via connection to its knowledge base.

With it, the brand has:

• Assisted 81% more of their website visitors through online chat conversations.
• Automated 72% of their conversations with online shoppers.

Maximize Your 2024 Black Friday E-commerce Sales With AI Shopping Assistants

Black Friday attracts millions of shoppers every year who are looking for the best deals and promotions. For online retailers, it’s a critical opportunity to supercharge sales and expand customer reach—but in today’s oversaturated e-commerce market, standing out is more challenging than ever. Backed by data, experience, and examples, this article explores how to optimize your website for high traffic volume with AI customer solutions so that you’re ready to tackle Black Friday, Cyber Monday, and all the other seasonal sales periods this year and beyond!

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How Using AI in Customer Service Benefits E-commerce Operations

Whether you’re an established e-commerce brand affected by seasonal activity or an up-and-coming brand that consistently sees an increasing number of visitors to its digital channels, it’s very likely you’ll have to deal with periods of heavy volume. To ensure that your customer service maintains high-quality support during these periods, and also helps convert more visitors into buyers, we’re sharing our advice on how to increase productivity in the long term and be better prepared for traffic spikes.

→ Read the article