Enhance Your Brand Visibility.

Brand, it’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact?  Brands are the personality’ of a business, whether the business is a consumer goods like soda or a professional service like accounting. The emotion, imagery, and associations a person connects with that company have generally been well thought out and planned by a team of people.

Brand visibility indicates how easily people can spot and recognize your brand. In other words, it’s all about how noticeable your brand is. You could say that brand visibility is a precursor of brand awareness. Because the more visible your brand is, the more likely people will recognize it.

And, going further, the more consumers recognize your brand, the more they trust you. And if they additionally associate your brand positively, you win!

Visibility → Awareness → Trust → Customers

Key factors influencing brand visibility include:

• The extent of your brand’s reach – the more, the better!
• Using various marketing channels – you can reach out to many different audiences.
• Understanding your target audience – to adjust your conscious & subconscious message.
• Well-thought Public Relations & brand exposure – crucial for building a positive image and staying top-of-mind.
• Quality and memorability of a brand message – vital for creating a lasting impression.
• Refined SEO & content strategy – website visibility on competitive search queries improves the overall brand visibility.

Brand visibility is a building block towards brand awareness in general. The first step in creating your professional brand is to figure out where your expertise fills the gap in the marketplace. Conducting marketplace research will help you uncover where the gaps are. Ask questions – find out from your target clients what they are looking for in a service provider.

Brand visibility is essential for building a recognizable and trusted brand in today’s fast-paced digital world, where everyone struggles for people’s attention.  You must understand the key SEO & social media metrics, look at your brand from a bird’s eye view, and use professional tools to favor your visibility & awareness. As the example of many successful brands shows, thoughtful care for brand visibility can bring fantastic results! 

TESLA

Tesla's brand strategy revolves around innovation as its cornerstone. From the very beginning, Tesla positioned itself as a tech company that happens to make cars. This differentiation allowed the brand to break away from traditional automakers and appeal to a broader audience, including tech enthusiasts.

Nike 

Nike, which started as a sportswear brand, has now transitioned to a lifestyle brand with a well-crafted brand strategy. The core elements of their strategy are athleticism, performance, and innovation. Nike took the globe with awe with high-profile endorsements and sponsorships of top athletes like Michael Jordan, LeBron James, and Cristiana Ronaldo.

Now that we’ve looked at some of the top trending brand strategy examples, it’s safe to say that a well-crafted brand strategy can set a brand apart in the competitive marketplace. Each of these brands gives us insights into their different approaches to connecting with their audience, building brand loyalty, and becoming successful. 

There are a several ways to achieve brand awareness and visibility in the marketplace:

·         Optimize your website for keywords. This will help potential clients uncover your firm when they are looking for solutions and may not know whom to turn to. If you can identify the types of terms they are looking for, you will broaden your audience and reach. 

·          Buy ads. As a short-term campaign, targeted ads can help gain visibility for new or newly re-positioned brands. Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Ads. Careful keyword selection and ad copy creation will help keep budgets from getting out of control. These methods need to be closely monitored to see the success of your reach while staying within a budget.

·         Be active on social media. Your firm should, at a minimum, have a LinkedIn profile that you can share content from. Some firms also use X (formerly Twitter), Facebook and Instagram. See where your potential clients are (by asking) and make sure your firm is represented on those channels. Groups can be utilized on LinkedIn – join groups that your target client will be in and participate in conversations. This will allow you and your expertise to be seen.

Achieving brand awareness and brand visibility is an investment. It takes time and resources to become a brand that people recognize for a certain expertise. By consistently getting your firm out into the marketplace and being in the places that you know your audience is, you will be able to showcase your authority on a subject matter and earn the brand trust that can make your firm successful.