Episode 153: Dream Big – Creating Your 10-Year, 3-Year, and 1-Year Goals

The Greatest Goal-Setting Strategy for Entrepreneurs: Dream Big!

In the latest episode of the Empower Business Accelerator Podcast, host Philippa Channer dives deep into the art of setting business goals. This episode is a treasure trove of insights for entrepreneurs looking to dream big and create a structured roadmap to achieve their aspirations. Philippa's approach is both inspiring and practical, offering a step-by-step guide to setting ten-year, three-year, and one-year goals. Let's break down her advice and explore how you can apply these strategies to your business.

The Power of a Bold Ten-Year Vision

Envisioning Your Long-Term Aspirations

Philippa starts by emphasizing the importance of a bold ten-year goal. This long-term vision should be ambitious and perhaps even a bit intimidating. It represents the ultimate destination for your business. Here are some key questions to guide your thinking:

• What do I want my business to achieve in ten years?
• How do I want to feel as the CEO of my business?
• What impact do I want to have on my industry or community?
• What financial milestones do I aim to reach?

Crafting Your Ten-Year Goal

Your ten-year goal should encapsulate your highest aspirations. For example, if you're a business consultant, your goal might be to build a consulting firm generating $2 million in annual revenue. This goal sets the stage for your long-term vision and provides a clear target to work towards.

Breaking Down the Vision: The Three-Year Plan

Outlining Tangible Progress

Once your ten-year goal is established, the next step is to break it down into a three-year plan. This plan should outline the tangible progress needed to stay on track for your long-term vision. Consider the following:

• Key Milestones: What significant achievements do you need to reach in the next three years?
• Areas of Growth: Which aspects of your business, such as client revenue or team size, should be prioritized?

Practical Example

Continuing with the business consultant example, if your ten-year goal is to generate $2 million in annual revenue, your three-year plan might involve:

• Growing revenue to $500,000
• Hiring two additional consultants
• Establishing a brand presence in five major cities

This breakdown makes the long-term vision feel more achievable and actionable.

The One-Year Plan: Specific Actions for Immediate Progress

Identifying Critical Tasks

The one-year plan outlines specific actions to be taken over the next twelve months to move closer to the three-year goal. Philippa encourages listeners to focus on the most critical tasks and resources required to achieve these targets. For instance:

• Revenue Goals: Increase revenue by $100,000
• Team Expansion: Hire one new employee
• Market Expansion: Expand into one new city

Building Momentum

This step allows entrepreneurs to test the waters and build momentum toward their larger goals. By focusing on immediate, actionable steps, you can make significant progress within a year.

Setting Three-Month Priorities: Maintaining Focus and Preventing Overwhelm

Short-Term Goals

Philippa emphasizes the importance of setting three-month priorities to maintain focus and prevent overwhelm. Identify the most important tasks to complete in the next three months to stay aligned with your one-year goals. For example:

• Launch a new marketing campaign
• Secure five new clients
• Attend networking events to expand your reach
• Regular Reflection and Adjustment

Throughout the goal-setting process, Philippa underscores the significance of reflection and adjustment. Regularly check in with your goals to ensure they remain aligned with your passions and business strengths. This practice helps maintain focus and allows for necessary adjustments as circumstances change.

Exciting Announcements: Holiday Giveaway and Empower Program

In addition to the goal-setting discussion, Philippa shares exciting news about a holiday giveaway and the upcoming Empower program launching in January 2025. Here are the highlights:

• Holiday Giveaway: Participate for a chance to win a selection of carefully chosen books aimed at inspiring and motivating entrepreneurs.
• Empower Program: Sign up early to receive a discount and gain access to a comprehensive program designed to accelerate your business growth.

Conclusion: Dream Big and Make It Happen

Philippa Channer's episode on the Empower Business Accelerator Podcast provides valuable insights into the goal-setting process. By starting with a bold vision and working backwards to create actionable steps, entrepreneurs can set themselves up for success. The emphasis on reflection and adjustment ensures that goals remain relevant and aligned with personal and business growth. As Philippa encourages her listeners, dreaming big is the first step toward making those visions a reality.

By following Philippa's structured approach, you can transform your business dreams into achievable goals and take your business to new heights. So, take a moment to envision your ten-year goal, break it down into manageable steps, and start making progress today. Your future self will thank you.