Epsilon CDP Identity Essentials Demo📽 + Salesforce's Customer Personalization Flow 🔎 Explained

Customer Personalization Flow

This diagram details how (1) Customer interactions are sent from Experience Cloud to Interaction Studio. (2) Real-time interaction management with Einstein Decisions and Einstein Recipes drives a personalized shopping experience on Experience Cloud. (3) The Salesforce Customer Data Platform collects & unifies data streams from Salesforce Marketing Cloud Personalization (formerly, Interaction Studio). (4) Flow triggers customers journeys in Salesforce Marketing Cloud , (5,6) integrations with external systems through MuleSoft , and (7,8) sends messages and information to Slack for real-time collaboration.

- Salesforce Architects  

DEMO ▶

Epsilon CDP Identity Essentials Data Package Loaded via Amazon Web Services (AWS) S3 Buckets with Salesforce Customer Data Platform (CDP) to unify customer identities and enrich actionable insights for industry-specific data points and dimensions.

Highlights

IDENTITY:

Person-based identity delivers best-in-class match rates and hygiene improving the quality of your 1P data, creating a more accurate and optimized marketing profile.

DATA:

Enrich your customer profiles with hundreds of industry-specific demographics, behavioral, and transaction attributes to better understand what makes them tick and to help you with segmentation, next best actions, and personalization.

ACTIVATION & MEASUREMENT:

Create a single, up to date and persistent record of your customers to streamline your CDP and make your activation budget count.