European expansion: building cross-border products

What does it mean to be a European company? We believe it means not only operating within the confines of your own country but also having the opportunity to tap into the flourishing markets emerging across the continent. This is an opportunity that we, at Swan, want to help our partners embrace.

The European tech ecosystem is valued at $3 trillion. And this booming landscape presents opportunities for companies to grow; by tapping into diverse markets, accessing new users, and building better digital experiences.

But maintaining user satisfaction at a local level while also delivering multi-country operations can be a challenge. This is why, at Swan, we believe in pairing your Europe-wide ambition with a local-market mindset. 

 To strengthen this commitment, we're excited to have recently opened a Swan office in Italy! With offices in five countries and many user-facing services available in up to eight languages, our regional footprint helps our partners grow by adapting to local banking expectations. And by tapping into our regulatory and compliance expertise, our 130+ partners are building a scalable infrastructure with confidence.

So the question is: how can you find the balance between catering to local market needs and building a product that can cross borders and impress users across the continent?

Learn more in our article 👉 European expansion: 5 tips to build a cross-border product.

💡 What's happening in the world of banking?

• Live from Money20/20 : Our CEO, Nicolas Benady , was interviewed by Jason Mikula about how companies across Europe are benefiting from embedded banking. Listen to the podcast here (26 mins).
• “Embedded finance will be a $320 billion market by 2030”. Understand the link between caution, profits, and growth (and how embedded banking can help) by exploring Boston Consulting Group (BCG) Global Fintech 2024 report here.

⭐ Completing the all-in-one finance app for French independent workers

Indy partners with Swan to provide their customers with an even more robust solution. With Indy, you can create a company, match transactions with invoices, and now, open a business account to make payments. Read Indy's story here.

🙌 What’s new at Swan?

It’s been an exciting Summer so far here at Swan! Not only have we partnered with some new and exciting companies, but we also launched our operations in Italy!

• Swan launches in Italy! Learn more about why the Italian tech ecosystem could be the next big thing.
• Our partner GoDutch launched their embedded banking offering and secured 500+ accounts in just 4 weeks! Their founder, Thomas Vles , shares his learnings in this LinkedIn post.
• We released Swan's Carbon Footprint Report 2023 and the concrete actions we're implementing to improve. Learn more here.

Until next time,

Swan Team