Event Marketing: Changing Your Audience's Perception About You and Your Brand

As an event marketer, changing how people perceive you and your brand takes time and may require a change in your behaviour and a change in your event marketing strategy.

Here are some thoughts:

-        First, you need to understand your audience’s current perception of you and your brand. This is not so easy to find out.

-        Then you need to know how you want to be perceived. What do you want your brand’s USP to be?

-        This may involve change on your part in order to change perceptions. Examine your behaviour, event planning, people you collaborate with, even people you hang out with – to see what changes you need to make. It may mean making small changes, or even drastic ones, to change your audience’s perception. You then need to maintain the changes you make

-        Your events can engage audiences on a level that can change their attitudes and perception of your brand. This connection on an emotional level can be used to shape audience perception.

-        Plan your events in such a way that they put forward the perception that you want to create. For example, any speakers you invite to your events, or any music you play at the event, should reinforce the perception you want to create.

-        Giving your audience’s memorable experiences through your events can help them remember your brand.

-        Collaborate with partners that help you put forward the perception that you want to create.

-        Sometimes, it can help to let people know your intentions behind your actions, why you are doing something to avoid any unwanted perceptions about you and your brand.

-        Audience perception may not change after one event. It may take several events over a period of time.

-        Be consistent with your brand narrative to reinforce the perception you want to create.

-        Every touchpoint that your audience has with you and your brand should portray the perception that you want.

-        Continually get feedback to help you stay on the right track.

Let us know your ideas on you changed people’s perception around your brand.

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